The shift to go “all-digital” has shown that digital communication and marketing tools are an absolute necessity now more than ever. At Twenty Over Ten, we’re committed to providing financial advisors with crisis communications resources during COVID-19. As the situation evolves we want to help advisory businesses in any way we can. And while we may not have all the answers on what tomorrow may bring we’ve compiled a list of relevant and timely digital marketing resources that’ll hopefully help enhance your marketing efforts and help your business through the days ahead.
Relevant Resources
With nearly 300 self-help articles to shift through we know it’s a bit unrealistic to comb through everything available so we’re highlighting our most popular reads in each category below, just click the links below to read more!
Social Media
- LinkedIn for Financial Advisors 5 Steps to a Great Profile
- How to Use Instagram for Your Financial Planning Business
- Social Media Compliance for Financial Advisors
- 6 Steps for Financial Advisors to Boost Their Social Media Strategy
- 10 Social Media All-Stars in the Financial Services Industry
SEO
- What’s the Difference Between Google Analytics and Google Search Console?
- How To Write Compelling Meta Descriptions: A Beginner’s Guide
- 5 Ways to Completely Optimize Your Google My Business Listing in 2020
- SEO for Financial Advisors: Everything You Need to Know About Google Reviews
Webinars
- From Zero to 100: Lessons for Starting a Financial Planning Business (With Kyle Moore, CFP®)
- A Month’s Worth of Marketing: How the Most Successful Financial Advisors Spend Their Time
- How To Convert Website Visitors Into Clients: A Deep Dive Into Automating Processes and Tech With Taylor Schulte CFP®
- 10 Creative Ways Advisors ARE Nailing It on Social Media With Sara Grillo
Lead Conversion
- 6 Tips for Killer Lead Generation Campaigns for Financial Advisors
- 4 Easy Ways Financial Advisors Can Get More Conversions From Their Landing Pages
- How to Follow-Up With Leads for Max Conversion: A Financial Advisors Guide
Email Marketing
- What is Email Personalization + 4 Techniques Financial Advisors Can Start Using Today
9 Email Marketing Metrics to Start Tracking Today - 4 Email Drip Campaigns That Every Financial Advisor Needs
- 7 Ways to Capture More Attention With Email Subject Lines
- 5 Newsletter Best Practices For Financial Advisors to Implement TODAY
Content Marketing
- Comparing Content Resources for Financial Advisors
- Creating Killer Blog Content Ideas for Your Financial Planning Blog
- Content Marketing Toolkit: Tips & Templates for Financial Advisors
- Creating Top Trending Blog Content For Your Advisor Blog
Website Design
- 3 Critical Website Updates to Make In Wake of the Coronavirus
- 10 Of Our Favorite Sites For Free Stock Photos
- How to Write a Strong Bio for Your Website (It’s one of the top pages read on advisors’ sites after all!)
- Excellent Examples of Well-Written Copy for Financial Advisors
- 5 Amazing Before and After Advisor Website Transformations
Video Marketing
- 3 Simple Steps To Recording Quality Marketing Videos Right On Your Phone
- Video Marketing for Financial Advisors: 3 Ways to Promote Video on Your Website and Blog
- Video Marketing 101: Harnessing the Power of Video in Your Digital Marketing Strategy
- How To Create A Free YouTube Account: A Guide For Financial Advisors
Our Response to COVID-19
At Twenty Over Ten, we’re committed to supporting our customers, employees and their families and the greater financial community as we all work to navigate the COVID‑19 crisis. Learn more about what we’re doing here.
Struggling With What Content to Share on Social Media or via Email?
We are offering access to our content for advisors to use via Lead Pilot for 14-days completely free (even on our month to month plans).
