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By Blair Kelly Webinars

Webinar Replay: Video Marketing 101: Harnessing the Power of Video in Your Digital Marketing Strategy

4 minute read
Webinar Replay: Video Marketing 101: Harnessing the Power of Video in Your Digital Marketing Strategy Featured Image

Do you have an advisor website, where you feel like you’ve done everything right, but still can’t quite drive the traffic that you want? This is where video marketing comes into play! Incorporating video into your overall strategy is a great way to boost your SEO rankings and start seeing the visitors and prospects that you wanted! In this webinar replay, we’ll give you the rundown on adding video to your overall digital marketing strategy.

Ready to get started with updating your marketing strategy? Watch our webinar replay to find out more, and if you don’t have time to check out the whole video, check out the slide deck at the very bottom.

Timestamps from the webinar

0:00 – Introduction to Twenty Over Ten services and Samantha Russell (host)

1:05 – Upcoming webinars

1:49 – Preliminary survey findings

3:06 – Quick rundown of Twenty Over Ten background

4:03 – Introduction of Amanda Larson

5:16 – Agenda

6:11 – Statistics about the power of video

8:04 – First survey question results: Do you already use video in your marketing mix?

8:21 – Next question results: What is the no. 1 thing stopping you from incorporating video?

8:31 – Top myths about video

9:31 – Overview of video content

10:00 – How do you create video content that will go viral?

13:23 – What are some content ideas to use for video?

15:00 – Video tools that you should be using

19:37 – Discussion about the use of the Headliner app

20:58 – Where do we host videos?

21:19 – Tools to use for cover photos

22:20 – More details on where to host your videos

23:24 – Statistics about YouTube and why we love it

24:22 – Other hosting options: Vimeo and Wistia

24:53 – Twenty Over Ten YouTube channel and best practices for using YouTube

29:03 – How to best record videos (YouTube channel examples)

31:46 – How to use video on your website and blog

33:04 – Video blogs (Vlogs) best practices

36:19 – Transcription services

37:18 – Separation of videos and blogs

38:49 – How to add a video to your website in the Twenty Over Ten editor

41:33 – How do you add a video if not using Twenty Over Ten platform?

42:08 – Free month to try out Twenty Over Ten if you contact hello@twentyoverten.com by Friday, May 31st

42:47 – Best practices for sharing video on social media

46:05 – How do social media algorithms work?

47:22 – Social media financial advisor examples

48:22 – Optimization – how to get the most people viewing your videos

50:07 – Optimizing the title of your video

51:56 – Transcriptions

53:33 – How to include tags in YouTube videos

54:17 – Visibility of your videos on YouTube

54:46 – The addition of cards in your videos

58:55 – Compliance best practices

59:29 – Measuring video success with analytics

59:56 – What counts as a “view?”

1:01:35 – Closing remarks and questions, contact information for CMO Samantha Russell

1:02:07 – Information about Market Assist

Ready to 🚀 Your Online Presence With Video?

In order to get started, you first need a website! With Twenty Over Ten, you can easily and seamlessly embed YouTube videos onto your website in a matter of seconds.

Get Started!

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"The Twenty Over Ten website continues to deliver results, both in activity, and more recently in client acquisition."

Josh Null - Gulf Coast Financial Advisors

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