Do you have an advisor website, where you feel like you’ve done everything right, but still can’t quite drive the traffic that you want? This is where video marketing comes into play! Incorporating video into your overall strategy is a great way to boost your SEO rankings and start seeing the visitors and prospects that you wanted! In this webinar replay, we’ll give you the rundown on adding video to your overall digital marketing strategy.
Ready to get started with updating your marketing strategy? Watch our webinar replay to find out more, and if you don’t have time to check out the whole video, check out the slide deck at the very bottom.
Timestamps from the webinar
0:00 – Introduction to Twenty Over Ten services and Samantha Russell (host)
1:05 – Upcoming webinars
1:49 – Preliminary survey findings
3:06 – Quick rundown of Twenty Over Ten background
4:03 – Introduction of Amanda Larson
5:16 – Agenda
6:11 – Statistics about the power of video
8:04 – First survey question results: Do you already use video in your marketing mix?
8:21 – Next question results: What is the no. 1 thing stopping you from incorporating video?
8:31 – Top myths about video
9:31 – Overview of video content
10:00 – How do you create video content that will go viral?
13:23 – What are some content ideas to use for video?
15:00 – Video tools that you should be using
19:37 – Discussion about the use of the Headliner app
20:58 – Where do we host videos?
21:19 – Tools to use for cover photos
22:20 – More details on where to host your videos
23:24 – Statistics about YouTube and why we love it
24:22 – Other hosting options: Vimeo and Wistia
24:53 – Twenty Over Ten YouTube channel and best practices for using YouTube
29:03 – How to best record videos (YouTube channel examples)
31:46 – How to use video on your website and blog
33:04 – Video blogs (Vlogs) best practices
36:19 – Transcription services
37:18 – Separation of videos and blogs
38:49 – How to add a video to your website in the Twenty Over Ten editor
41:33 – How do you add a video if not using Twenty Over Ten platform?
42:08 – Free month to try out Twenty Over Ten if you contact hello@twentyoverten.com by Friday, May 31st
42:47 – Best practices for sharing video on social media
46:05 – How do social media algorithms work?
47:22 – Social media financial advisor examples
48:22 – Optimization – how to get the most people viewing your videos
50:07 – Optimizing the title of your video
51:56 – Transcriptions
53:33 – How to include tags in YouTube videos
54:17 – Visibility of your videos on YouTube
54:46 – The addition of cards in your videos
58:55 – Compliance best practices
59:29 – Measuring video success with analytics
59:56 – What counts as a “view?”
1:01:35 – Closing remarks and questions, contact information for CMO Samantha Russell
1:02:07 – Information about Market Assist
Ready to 🚀 Your Online Presence With Video?
In order to get started, you first need a website! With Twenty Over Ten, you can easily and seamlessly embed YouTube videos onto your website in a matter of seconds.
