Mobile phones are very quickly becoming the main screen through which clients interact with your business, especially as we have been unable to connect or network face-to-face as we continue to social distance in some way throughout the COVID-19 pandemic. In fact, mobile commerce sales are expected to hit $2.92 trillion in 2020, and with these types of numbers it’s crucial that your website needs to be optimized for mobile to drive more traffic and grow your business. Additionally, for three years now, mobile traffic has accounted for 50 percent of the website traffic worldwide.
With statistics like that, you have got to make sure your website is mobile-friendly! When someone opens your site on-the-go, if the website doesn’t size correctly or is hard to read or scroll, then more than likely, you will lose that prospective client to a competitor. For 10 of the best examples of mobile website design, keep reading!
Top Examples for Mobile Website Design
Because all of the advisor websites we design are mobile-friendly it was hard to choose just a few sites to showcase, but today we’re sharing 10 of our favorites.
1. Gold Canyon Financial Planning
Gold Canyon Financial Planning is a holistic, fee-only, independent, financial planning and investment management firm that serves clients in Arizona and all throughout the United States. They have over 17 years of experience as a registered investment advisory firm and are dedicated to providing financial guidance and wealth management to an array of clients.
They not only have a fabulous website, but it’s mobile-friendly, which as you know, makes visitors much more likely to check out their website based on the statistics above.
We notice immediately in the above image how easy it is to navigate on the website, with all of the pages listed out after you click on the top-right. In addition, the call-to-action of “Schedule Time To Chat” is listed right at the bottom, making it easy to book an appointment or ask a question even on the go!
As seen in the image, Gold Canyon’s website looks great whether it is on a desktop computer, laptop, tablet or mobile device. We strive for all of our clients to have fully compatible websites so that they look amazing on every type of device!
2. Rx Wealth Advisors
Rx Wealth Advisors was founded in 2018 to provide specialized financial advisement to physicians. At Twenty Over Ten, we really enjoy working with niche businesses, as even though your clientele may be smaller, it narrows it down so that you really get to know who you are working with and how to best serve them.
When opening up their website onto your mobile phone, you can very easily navigate the page with the single-scrolling site. There are simple pull-down navigation options in the top right with the ability to “Schedule A Free Consultation” in the call-to-action at the bottom. People love FREE, so having that in the button makes it even more attractive to prospective clients.
3. Morling Financial Advisors
As we mentioned above, we love working with niche advisors, and we really enjoyed working with Morling Financial Advisors, a group specializes in ESG (environmental, social and governance) and socially responsible investing.
Located in San Francisco, CA, Morling Financial Advisors fits offers a mobile-friendly website, which definitely fits the bill as they like being able to provide for their clients and give back in any way that they can. They offer traditional financial planning, as well as, impact investing, where they strive to invest in a responsible and sustainable way in order to generate competitive financial returns and positive societal and/or environmental impact.
In the above image, like the other sites, you can very easily schedule an introductory call with the easy to find CTA located in vibrant blue color at the bottom. They even have an Android or iPhone app so that you can check your investments from anywhere! It’s as easy as that, and they call this out on their webpage, making mobile access even more convenient.
4. Stein Financial Group
Stein Financial Group, located in Minneapolis, Minnesota, has been in business for 20 years. When you first land on their website you feel a sense of professionalism mixed with a team that knows what they are doing.
We absolutely love their website! When you scroll through, with all of the vivid pictures and images, you really do get excited about what retirement has to offer. Scrolling through their mobile site, you see so many pictures of people truly enjoying life with several CTAs sprinkled throughout that will make meeting with an advisor extremely simple.
5. Dorsey Wealth Management
Based in Torrance, California, Dorsey Wealth Management focuses on financial planning for women and is a fee-only advisor that believes it’s her duty to recommends what she sees is best for her clients based on their life goals, risk tolerance, personal and financial situation.
We love when advisors choose to use strong images on their website, and Dorsey Wealth Management has used an image of real women laughing and looking as if they are ready to take on anything. There is a CTA right on the hero image of the mobile device prompting visitors to download a guide entitled, Download Guide “How to Retire on Time With Confidence.”
6. Mountain Pass Planning
Mountain Pass Planning is a flat-fee financial planning and investment management firm based in Hopewell Junction, New York. They advocate for our clients with cost-conscious advising. Their cost structure is unique with conservative projections.
We love the opportunity right at the top of the mobile site to join the bi-monthly newsletter. The way that it is written seems like it will be very helpful, and you get the feeling that you are working with an advisor who really cares about the well-being of the clients. Additionally, they have included a fun video on their mobile page plus a free downloadable guide.
7. Yellowwood Wealth Solutions
Based out of Charlotte, North Carolina, YellowWood Wealth Solutions believes that every choice made by their clients is an important one that can impact them down the road with an opportunity to advance. You can tell the advisors at YellowWood really care about their clients, and they want to give their clients the best possible tools and the ability to communicate easily with clients.
The website of YellowWood Wealth Solutions is easy to read and scroll through, as well. It says to live every day with a plan at the top of the homepage then with the CTAs beneath, where you can get your risk score or easily schedule an appointment. We like the “How Much Do You Know About Investing?” entices the visitor to schedule an appointment and this can all easily be done on your cellphone!
IMPACTfolio, LLC is based in Centennial, CO and is a fee-only fiduciary company that believes that sustainability is a necessity when it comes to running their business. They believe that it is the best way to see long-term results when it comes to long-term profitability.
They have a motto of “3 P’s,” which stand for Planet, People and Profit and when these 3 pillars are included, they believe the impact can only be positive.
When you open up the website on your mobile device, you immediately notice the two CTAs with their comment to “Invest with Purpose.” You can then either play a video or see their 2019 Impact Report. With these options so easily laid out on the homepage, it makes it very easy to take the next step, making this a very mobile-friendly website.
9. Blanchard Wealth Partners
Based in Richmond, Texas, Blanchard Wealth Partners provides holistic, personalized services to help clients to achieve your financial goals. They provide comprehensive and focused planning on financial planning, wealth management and tax strategies.
In the home image from Blanchard Wealth Partners, we love that the first thing you see is still the man standing with in a workshop just like on your desktop. It is a photo that evokes brings about a feeling of hard work and that they won’t forget about small business owners and clients who are willing to put in the work. Also, the option to send a message with any questions pops up as soon as you open the site, showing just how accessible this company is.
10. Austin Private Wealth
With two locations in Austin and Corpus Christi, Texas, Austin Private Wealth has a beautiful website built on the Fresnel Framework with a bold image of Austin in the background. They offer a wide range of financial services to their clients, which are listed out plus a clear description of the planning process when you work with them.
The mobile website looks just like the desktop website, maintaining consistency along with the vibrant images that are unique to the location. The CTA, “Get To Know Us” is located directly on the hero image enticing visitors to easily take the next step.
We hope that this blog shows just how important it is to have a mobile-friendly advisor website. When you are busy, the last thing you want to do is look for a financial advisor on your phone just to find that the website won’t load properly. We feel that the featured advisors do a great job of ensuring that everything loads easily and you can very easily find pertinent information even when on your mobile device.
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About the author
Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.