If you don’t have a big marketing budget, don’t worry! The “Big Four” (Content Creation, Social Media, Email, and SEO) of marketing can all be worked on by you, or someone on your team, for free. You just have to know what you are doing. Luckily, there are so many free tutorials, videos and guides on these topics today that you can use to take your marketing strategy to the next level.
6 Tools To Boost Your Marketing
If you aren’t a skilled graphic designer, that’s okay! Canva is a great graphic design tool that you can use to make graphics to share on your blogs and social media. From infographics to presentations to social media graphics, Canva has got you covered. Within Canva you can also establish brand guidelines to help you remain consistent with your branding when making visual content.
Video marketing is so crucial for financial advising. To help you establish a consistent video marketing strategy, utilizing a tool such as Headliner can help streamline the process. Headliner makes creating video captions, formatting your videos, and transcribing your video content effortless.
With Loom, you can capture your screen, voice, and face and instantly share your video in less time than it would take to type an email. If you are looking for a way to get your point across faster, Loom is the answer. Loom allows you to record and share videos with your leads. Once you have recorded your video, you will be taken to their website where you can download or edit it to share as you wish. Use Loom to enhance your marketing strategy and explain things to prospective and current clients in the most efficient way.
If you want your marketing efforts to stand out, incorporating images is a must. However, if you aren’t a professional graphic designer or photographer, finding quality (and free) images may seem daunting. The good news is it doesn’t have to be. Unsplash is a website dedicated to sharing stock photography that users can download and use. Type in what kind of image you are looking for and you are guaranteed to find it in Unsplash.
Visuals increase desire to read content by 80%.
5. Google Search Console
Google Search Console is a free tool offered under the umbrella of GWT that helps users discover tons of great information about your website and those who are visiting your site. You can use Google Search Console to find out things such as: which keyword searches caused your site to appear in search results, what websites are linking to your website, how the mobile version of your website is performing, and so much more. Essentially, if you want to see what parts of your website that you should be optimizing, check your Google Search Console for quick results.
6. Google Analytics
Google Analytics is a free tool that will give you data points about the performance of your website. Google Analytics also provides key information on the number of visitors to your site, where visitors are coming from, how much time they spend on your site, and the nature of their visit.
Unsure what metrics you should be tracking with your Google Analytics? Check out our webinar replay to find out which metrics you should be tracking on Google Analytics.
Looking for Content to Send Clients and Prospects Regarding the Market Downturn and Pandemic?
We are offering access to our content for advisors to use (via Lead Pilot) for one month completely free (even on our month to month plans).
About the author
A part of Twenty Over Ten’s digital marketing team, Lauren is a Content Creator. A true Carolina girl through and through, she loves everything about Fall (yes, especially #PSL ☕) and can’t resist a fluffy yellow lab.