It’s no secret that having an online presence is a must for financial advisors today. But even if you’re working your hardest to keep up an online presence and to create killer digital marketing campaigns and content, how do you know your efforts are working? When it comes to tracking all of these things, Google Analytics is an extremely useful tool that we encourage every advisor to try out. We know it can be a little intimidating, so we are starting from the ground up and show just how easy and useful Google Analytics can be. 📏
In this webinar, Twenty Over Ten‘s Samantha Russell and Amanda Larson talk about how to use Google Analytics to improve and truly measure the effectiveness of your digital marketing efforts and online presence. They’ll introduce you how to set up Google Analytics, cover their top metrics to monitor, geo location, top content, visitor journey, and benchmarks for financial advisor websites. Click below to watch the replay or download the slides here.
timestamps of content offered in the webinar
9:56 – Exploring the dashboard
10:45 – Customizing your Google Analytics dashboard
11:24 – What is an acquisition report?
12:07 – Adjusting your date range
13:20 – *NEW* Google Analytics automated insights
19:56 – Top metrics to monitor
43:28 – Geo Location
46:25 – Top content
52:53 – Visitor journey
56:28 – Benchmarks for financial advisor websites