Here at Twenty Over Ten, our clients make up who we are. Every couple of weeks we like to chat with our clients to showcase their financial advisory business and their new website. We got the opportunity to talk to Matthew Kircher, founder of Fairpoint Wealth Management. Matthew used Twenty Over Ten’s self builder package to create his own unique website.
Fairpoint Wealth Management is an investment advisory firm based in Cleveland, Ohio. They offer financial planning, investment management and ongoing support to provide business professionals and working families with a peace of mind about their finances. We loved getting to hear more about Matthew’s inspiration and experience with web design! Take a look at what we learned in this Q&A:
Congrats on the recent launch of your firm! What made you decide to start your own business?
Thank you! I decided to start Fairpoint Wealth Management because I knew that people deserved much better financial advice than they currently had access to. To provide affordable and expert financial advice, I needed to start an independent investment advisory firm and design our services from the ground up. This enabled us to put our clients first and at the center of everything we do.
What makes working with Fairpoint Wealth Management such a unique experience?
At Fairpoint Wealth Management, people will truly understand what it means to work with a firm that puts their interests first. From our flexible pricing structure to our personalized investment management, everything was designed specifically for our clients. Unlike most traditional firms, we utilize the latest financial technology to improve our clients’ experience while lowering their costs. Additionally, as a Fiduciary, we’re legally required to put our clients’ interests before our own. This removes conflicts of interest that other advisors inherently face and allows us to provide our clients with the best financial advice possible.
You built your website without the help of a designer. Tell us a little about that experience. Was this your first try at web design? What did you like best about working in the Twenty Over Ten platform?
Twenty Over Ten has an unbelievably great platform for web design. This was my first time designing a website and I could not have designed a better website without it. I found that the platform itself was very easy to use, while at the same time allowing for as much customization as I wanted. I strongly encourage anyone attempting to build a website without the help of a designer to take advantage of Twenty Over Ten’s Webinars and FAQs. I found these to be extremely valuable and helped me generate more ideas.
How did you go about choosing your site’s design details, such as color and framework?
I started with a clear vision for Fairpoint Wealth Management and the site’s design details followed. I wrote down key words and phrases that I wanted my site’s design to portray such as Clear, Modern, Free Flowing, and Simple. When choosing the framework, I decided that Iris was the best style and fit for Fairpoint. At the end of the day, the colors you choose don’t matter too much. I created a simple color palette that I felt comfortable with and could use consistently throughout Fairpoint Wealth Management’s branding.
You’re off to a good start with the creation of an awesome website! Are you leveraging any other digital marketing tools for your firm?
Google Analytics is the most important digital marketing tool for my firm, which integrates nicely with Twenty Over Ten. This helps me track and measure website data to gain customer insights. We use LinkedIn, Twitter and Facebook business pages to drive traffic to our site. Calendly allows prospective and current clients to schedule meetings and consultations directly from our site.
With such a new firm, there’s a lot of room to grow! What are your plans for the future of Fairpoint?
We currently have plans to expand Fairpoint Wealth Management’s services to people in other Midwestern states soon and we’re also continuously testing new financial technology to ensure our clients receive the best experience possible. The future for Fairpoint’s marketing includes digital newsletters, improved SEO, and a more seamless integration across our multiple social media pages.
What one piece of advice would you give to other advisors who are considering designing their own website?
The single most important piece of advice that I can give is to be fully aware of your time. Designing a website on your own is not a simple task and will take a significant amount of time. As Financial Advisors, our most important resource is time, so be prepared to spend countless hours and long nights designing your site.
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