Webinar Replay: SEO for Financial Advisors

What is SEO and why is it important?

We all know Google is king and searches are becoming more complex than ever so it’s even more critical to have an SEO strategy for your firm. In the following tutorial we offer easy, actionable steps any financial advisor can take and immediately implement to improve your site’s search engine ranking. During the webinar, you will learn:

• What search engine optimization is and how to do it for your own website
• How search engine ranking works
• The differences between on- and off-page SEO and how to optimize your site for each
• The fundamentals that your website needs to drive more leads

TIMESTAMPS OF CONTENT OFFERED IN THE WEBINAR

0:00 Introduction to Twenty Over Ten, background of presenter Samantha Russell, SEO topics, and outlined agenda.

4:46 On-Page vs. Off-Page SEO

6:48 What You Rank For

7:36 How High You Rank

9:28 Google Search Console- View Key Words

11:55 The Periodic Table of SEO Success Factors 2017

13:40 On The Page SEO: Content Checklist

15:45 Riskalyze Example

17:52 Page Titles & Meta Descriptions Introduction

18:42 Writing SEO-Friendly Page Titles

22:56 How to Update Your Title Tags in the V2 App

23:49 How to Write Compelling Meta Descriptions

27:02 How to Update Your Meta Description in the V2 App

27:32 Use Google Search Console Keywords to Optimize Exiting Content

32:24 Page Titles & Meta Descriptions on Social Media

33:09 How to Update Social Sharing Descriptions in the V2 App

34:54 Stats on SERPs (Search Engine Result Pages)

37:04 Writing Your Content: Must-Do’s

39:28 Include Keywords in H1 and H2

40:36 Structuring Your Content

43:09 Off The Page SEO: Factors

44:45 How to Build Links Organically

45:42 How to Identify a Quality Backlink

46:30 Links Must Do’s

46:56 Google My Business Page: Local Search and Localized Tactics

48:05 Checklist and Final Thoughts

48:28 Twenty Over Ten SEO Kick Starter Package

49:04 Q&A