SEO is always changing, and as a business and website owner it’s important to stay on top of the rules and algorithms that determine how your website is ranking. To make things easier, we’ve rounded up our top search engine optimization blog posts, webinars and toolkits to help. If you make even a few changes based on the information below, you’ll start to see your website rank higher on search engines like Google.
This 50 minute video workshop covers everything financial advisors need to know about SEO, including the basics (on-the-page versus off-the-page factors) as well as more technical elements, such as site architecture, the way Google’s algorithms work and much more. You’ll not only learn what you need to do to get your website to rank higher, but also why various factors affect search engine optimization the way that they do.
If you are just looking for SEO basics, this is a great place to start. No jargon or highly technical explanations here, just three straightforward tips any financial advisor can use.
For financial advisors and planners, it could be argued that how your website ranks locally is more important than anything else. Many financial advisors still get most of their referrals and new leads from the local area and serve the community in which they live. This blog post covers a variety of tactics you can use to improve the ranking of your website in your local area.
“The best SEO is great content” – this is an oft-repeated quote from Seth Godin, and it is is often said because it is very true. If you are looking to improve your website’s search engine ranking, one of the best places to start is with the content that is on your site. This video tutorial covers how our writers here at Twenty Over Ten go about the process of creating content for websites. They’ve broken down their process into six easy to follow steps so that you can use their method to develop your own content.
At Twenty Over Ten, we’ve worked with hundreds of clients so we know that your chances of ranking higher in search engines is better if your site structure is well-organized and intentional. One of the most common questions we get is about web structure particularly how to rank high for SEO. This article covers four tips that explain how to create a website structure and keep SEO in mind.
Once your website is live, there are a variety of steps you must take to ensure you have done all you can to get the best search engine ranking. This checklist walks you through those steps, as well as provides a list of resources if you want to learn even more about SEO (such as the periodic table of SEO, below from Search Engine Land).