61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.
What is SEO and Why is it so Important?
By now you have more than likely heard how critical your Search Engine Optimization (SEO) efforts are. But, are you really taking full advantage of ways to increase traffic to your website and rank higher in Google? SEO is all about improving the user experience so that Google will rank you higher in search engines when someone is performing a search with keywords pertaining to your website. You have to continually make sure you are optimizing your website and checking for anything that might hinder your SEO ranking. To have a high SEO ranking, you have to follow Google’s rules and ultimately make Google happy.
Google receives over 63,000 searches per second on any given day.
Want More SEO TIPS for Financial Advisors?
Check out our ultimate list of SEO resources
5 SEO Tips to Increase Traffic to Your Website
1. Build High-Quality Backlinks
Backlinks are arguably still one of the most important SEO ranking factors. Many financial advisors think it’s very hard to get other websites to link to their website but in actuality, it’s rather simple. You can obtain backlinks by either outreaching to other webmasters for “guest posts” or produce items such as infographics that can be used in other pieces of content. Take advantage of guest blogging to spread your knowledge and expertise. This will in return drive more traffic to your website.
We love utilizing guest blogs at Twenty Over Ten. In the image below, Zoë Meggert, founder of Perfectly Planned Content, shares a guest blog with her insight and helpful tips on how to get started with blogging in 60 minutes. As you can see, we link to her website in the image below, so, that ultimately helps increase traffic to her website.
2. Ensure Your Site Is Optimized
Making sure that your website is effectively optimized is a surefire way to rank higher in Google. Having an optimized website takes time and effort, but it’s one of the best things you can do for your SEO ranking to help you drive more traffic to your website. From embedding keywords into your website content to having relevant alt-tags + meta descriptions; optimizing your website is essential in order to bring more traffic to your website.
A great way to optimize your website is to ensure that your website is mobile-friendly. Not only will having a mobile-friendly website make your users happy, but Google will reward you for it as well. Making sure that your website’s content is easy to navigate, using larger font sizes, making information easy to find, and making buttons large enough so that users can easily click on them are all essential in order to have a mobile-friendly website.
In the example below client, IMPACTfolio, LLC has a great mobile-friendly website that has a wonderful user experience for mobile. Their website buttons are easy to see and click on mobile. In addition, they have three compelling CTAs that draw the user’s attention from the very start.
3. Produce Engaging Blog Content
Blog content if done correctly can produce a considerable ROI. In fact, marketers who focus their efforts on blogging are 13x more likely to achieve a positive ROI. The secret to successful blog content is to produce content that is not only engaging but valuable as well. You want your readers to feel like they gained something from your blog. Focus on generating content that relates to what your target audience would care to read about.
1. Click “Content” at the top of your screen.
2. This will automatically open the “Explore Content Library”:
3. To find content related to specific categories or personas, scroll right and click “Filter Content”:
4. Security & Load Time
A fast and secure website makes for happy users and a better online experience. If your website doesn’t load in time, users will not stick around. This is why making website security and load speed a priority is so important.
Ensuring that you have an SSL certificate installed on your website as well making sure that your website has a quick load time will boost your SEO ranking. “SSL” stands for Secure Sockets Layer – a technology that creates a secure connection between your web browser and the website you’re visiting. SSL allows both you and your website visitors to feel confident that all visitor information is secure and safe.
At Twenty Over Ten, we believe that you should be confident that your website is secure, which is why we provide FREE SSL Certificates to all of our clients. Here’s how to enable your SSL for your website within the Twenty Over Ten platform:
Ensure the domain you want to enable SSL on is properly connected to your account. Navigate to the DNS Settings by clicking the “cog” icon for the domain in your list of Domains under your Site Settings:
In the Settings panel that you pulled up from the previous step, scroll down to the section titled “SSL Certificate”. You’ll see a green button that says Enable SSL. Click this to initiate setting up your FREE SSL certificate for this domain:
5. Create A Google My Business Listing
This is particularly important if you are a local business. A Google My Business (GMB) listing will help increase your local search visibility. At Twenty Over Ten, we believe that setting up your GMB listing is essential. Your GMB listing is the profile or listing that appears when someone performs a search with keywords associated with your business or searches for your business.
Your GMB listing is so crucial when it comes to your SEO because you want people to be able to find your business. If they can’t find it, you’re not going to get an increase in website visitors. Including pertinent information that will help people not only find your website easily but also will allow them to reach you so that they can schedule an appointment is so important.
As you can see below, Twenty Over Ten client, WealthKeel’s, Google My Business listing features photos, their address, hours of operation, phone number, and how to make appointments. By providing all of that contact information in their GMB, searches are easily able to get into contact with them.
Let’s Sum It Up
Keeping up with your SEO strategy is a continuous effort. It takes time and diligence to make sure that your website has what it takes to rank higher in search engines like Google. However, spending time on your SEO is the best thing you can do for your business. If you want to bring traffic to your website and make Google happy you have to follow SEO best practices. These 5 tips will help you get started with improving your SEO ranking in no time.
Struggling With What Content to Share on Social Media or via Email?
We are offering access to our content for advisors to use via Lead Pilot for 7-days completely free (even on our month to month plans).
About the author
A part of Twenty Over Ten’s digital marketing team, Lauren is a Content Creator. A true Carolina girl through and through, she loves everything about Fall (yes, especially #PSL ☕) and can’t resist a fluffy yellow lab.