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By Elizabeth Ritger Webinars

Webinar Replay: 6 Biggest Email Marketing Mistakes Advisors Make & How to Avoid Them

2 minute read
Webinar Replay: 6 Biggest Email Marketing Mistakes Advisors Make & How to Avoid Them Featured Image

6 Biggest Email Marketing Mistakes Advisors Make & How to Avoid Them

Email marketing is often overlooked, but it can be a great tool to use when building and maintaining relationships with clients. Many advisors don’t have a monthly newsletter or email marketing service currently in place and are missing out on great ways to keep in touch with clients and prospects. Others need to revamp their old strategies to keep up with new trends and technology.

In this webinar, Twenty Over Ten‘s Samantha Russell and Amanda Larson talk about six problems you might be having with email marketing and how to avoid them. They’ll cover topics like subject lines, email content, CTAs, segmenting and testing.

TIMESTAMPS OF CONTENT OFFERED IN THE WEBINAR

00:00 Webinar Overview and Introduction of presenters Samantha Russell and Amanda Larson

4:25 Mistake One: Poor Subject Lines

11:30 Mistake Two: Not Segmenting

16:13 Mistake Three: Bad Content

22:58 Mistake Four: No Clear CTA

30:56 Mistake Five: Not Using the Right Tools

42:30 Mistake Six: Not Testing

51:30 Q&A

Additional resources mentioned in the webinar:

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