6 Biggest Email Marketing Mistakes Advisors Make & How to Avoid Them
Email marketing is often overlooked, but it can be a great tool to use when building and maintaining relationships with clients. Many advisors don’t have a monthly newsletter or email marketing service currently in place and are missing out on great ways to keep in touch with clients and prospects. Others need to revamp their old strategies to keep up with new trends and technology.
In this webinar, Twenty Over Ten‘s Samantha Russell and Amanda Larson talk about six problems you might be having with email marketing and how to avoid them. They’ll cover topics like subject lines, email content, CTAs, segmenting and testing.
TIMESTAMPS OF CONTENT OFFERED IN THE WEBINAR
00:00 Webinar Overview and Introduction of presenters Samantha Russell and Amanda Larson
4:25 Mistake One: Poor Subject Lines
11:30 Mistake Two: Not Segmenting
16:13 Mistake Three: Bad Content
22:58 Mistake Four: No Clear CTA
30:56 Mistake Five: Not Using the Right Tools
42:30 Mistake Six: Not Testing
Additional resources mentioned in the webinar:
- Download the Presentation Slides
- CoSchedule Subject Line Tester
- Writing Strong Subject Lines
- Building and Segmenting Subscriber Lists
- Comparing Email Service Providers
Struggling With What Content To Share on Social Media or via Email?
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