Marketing for Financial Advisors in 6 Easy Steps
The marketing world is changing, and the financial industry is no exception. You might be taking all the right steps as an advisor, but your firm can’t grow without an effective marketing strategy. So how do you start making changes?
In the webinar recording below, Claire Akin from Indigo Marketing Agency explains her six step formula for marketing your advisory firm online. From SEO to social media, Claire gives an overview of the best strategies to take your firm’s digital marketing to the next level.
Timestamps of Content Offered in the Webinar
0:00 Introduction to Amanda Larson, Claire Akin and Indigo Marketing Agency
4:03 How the Market Has Changed
5:21 Marketing in Six Steps
6:08 Embracing a Specialty
8:04 Minimum Expectations vs. Differentiation
9:28 Step 1: Create an Amazing Website
13:00 4 Tricks for Increasing Your Conversion Rate
19:59 Step 2: Invest in Search Engine Optimization
22:32 Step 3: Build Your Call to Action
26:23 Step 4: Leverage Content Marketing
29:05 Step 5: Stay Top of Mind with Email Marketing
32:17 Step 6: Supercharge with Social Media
37:08 Q&A
Struggling With What Content To Share on Social Media or via Email?
We are offering access to our content for advisors to use via Lead Pilot for 7-days completely free (even on our month to month plans).
Other Marketing Webinars: Make Your Website a Workhorse, How to Grow Sales With Video Marketing, SEO for Financial Advisors and Google Analytics for Financial Advisors
