From prospective clients finding you via Google searches, to referrals checking you out online, in most cases your website will be the very first impression for your firm’s prospects.
But how do you know if your website is working for you? How can you determine if your site is compelling prospects to take the next step that you desire them to take? The answer is Google Analytics.
Google Analytics provides over 10,000 metrics on your website activity, including who is finding you online, how they find you, and what they do once they land on your site. Regularly checking these data will allow you to discover what content is working on your website, pages that may cause visitors to drop off, and which marketing efforts (social media, Adwords, memberships, speaking engagements, etc) are producing the most site traffic.
Watch this Webinar to Learn the most Important Metrics You Should be Monitoring As a Financial Advisor, and how to make changes based on the data
Questions We Will Answer In This Webinar:
• Who is visiting my website?
• How are people finding my website?
• What are visitors doing once they land on my site?
• What are the most important metrics for financial advisors to monitor?
• How does my website compare with the activity other financial advisors are seeing?
• How often should I monitor my analytics and make adjustments to my website?
Below is a collection of our previous blog posts pertaining to Google Analytics. Read on to learn more:
Webinar Replay: Google Analytics for Financial Advisors
Google Analytics For Financial Advisors – Your Questions, Answered
10 Questions About Your Marketing Google Analytics Can Answer
Back to Basics: Google Analytics for Financial Advisors
Google Analytics Referral Spam – What You Need To Know
Measuring The Success Of Your Online Presence