This week in our tech tools blog post series, we’ll be exploring the best email service providers to help facilitate your firm’s email marketing campaigns.
Email Marketing Tools for Advisors to Enhance Your Online Presence
Before you can begin to implement any email marketing campaigns, you need to select an Email Service Provider (ESP). There are a ton of service providers available to choose from to facilitate your company’s email campaigns and it can be daunting to select which one is right for you. To make it easy for you, we’ve profiled three popular options to consider when planning out your digital marketing strategy. These three main ESP players are AWeber, Constant Contact, and MailChimp. Here, we’ll break down key features and what you should know about each.
All three of these ESPs have a marketing focus in both B2B (Business to Business) and B2C (Business to Consumer) emailing for large scale campaigns. They also all have the capability to accommodate multiple subscriber lists and segments.
AWeber email service provider is likely the least sophisticated of the three we’ll review today, but it has its purpose. If you are looking for some lead generation and to send some immediate follow-up messages, this provider would do the job.
- Automation- when subscribers “opt in” through your website they will send follow-up messages automatically
- Has a number of free email templates available
- Integration capabilities with Drupal, Magento, SalesForce and WordPress
- 30-day free trial
What to Know:
- Does not provide social networking signup form options or social network delivery options
- Does not integrate with Google Analytics
- Pricing: $19/per month for up to 500 subscribers & unlimited emails, $29/per month for 501-2,500 subscribers, $49/per month for 2,501-5,000
2. Constant Contact
Constant Contact is a service great for sending “batch and blast” emails. These are email campaigns that are relevant to the audiences that receive them. At one time, you are able to email all of your contacts an email campaign that you have created. With slightly more options and sophistication than Wweber, Constant Contact is likely to be a good fit if you are solely looking to send newsletters or “batch and blast” emails.
- Batch and blast emails
- Has a number of free email templates available (more than double the options as Aweber)
- Integration capability with Drupal, Google Analytics, Joomla, and SalesForce
- 60-day free trial
What to Know:
- Does not integrate with WordPress
- No RSS feed capability, meaning you’re not able to receive automatic updates from your site to trigger email sends (Example: if a new blog post goes live on your site, you are not able to automatically have an email sent out to your mailing list notifying your contacts about it)
- Pricing: Email – $20/per month for 0-500 contacts, $45/per month for 501-2,500 contacts, Email Plus – $45/per month for 0-500 contacts, $70/per month for 501- 2,500 contacts
MailChimp is increasing their automation capabilities and is likely to be the most sophisticated of the trio. Their wide variety and large number of free email templates available (the most out of these three service providers) makes it incredibly easy to match your email marketing to your existing brand.
- Send Time Optimization
- Wide variety and large number of free email templates available
- Most integration capability with content management systems.
- Able to integrate with Drupal, Google Analytics, Joomla, Magento, Salesforce, WordPress and Zencart
- Free basic email option
What to Know:
- Pricing: New Business – up to 2,000 subscribers and 12,000 emails per month for free. Growing Business – $25/per month for 1,501-2,000 subscribers, $30/per month for 2,001-2,500 subscribers, $35/per month for 2,501-2,600 subscribers (all with unlimited emails per month)
The best news of all – Twenty Over Ten offers automatic integrations with third-parties like AWeber, Constant Contact and MailChimp so now visitors can sign up directly on your site and automatically be added to mailing lists. Learn more about this feature.
Stay tuned for next week’s tech series article on virtual meeting services!
Want to catch up on the rest of our tech series? Check out:
- What’s the Best Social Media Scheduling App For Your Business?
- What’s the Best Meeting Scheduling App For Your Business?
- What’s the Best File Sharing App For Your Business?
- What’s the Best Archiving Solution for Financial Advisors?
Searching for more ways to enhance your new financial planning business? Learn more about Branding Your Financial Planning Firm, Creating The Total Client Experience with Client Portals, and What You Need to Know About Compliance.