You may not have considered them to be at the top of your list, but podcasts have become a great marketing tactic. They can differentiate you from other advisory firms and be a great tool for your clients! Because they are all audio, many people enjoy the versatility of being able to listen to them while driving, working out, cooking, etc. So how do you begin?
In a recent Twenty Over Ten webinar co-hosted with, Kirk Lowe of Top Advisor Marketing, he gives his best advice for starting your own financial podcast. You’ll learn everything from which tools to use to how to create awareness once you start.
Timestamps of Content Offered in the Webinar
1:24 Twenty Over Ten showcase examples
8:32 Why to start your own financial podcast and data on podcasting
10:22 The 10 benefits to podcasting
16:35 Equipment you’ll need to start your own podcast and equipment costs
22:34 Mind mapping software
23:39 Podcasting best practices
27:06 How to leverage your podcasts
32:03 Cadence and length of podcasts
35:38 All about Top Advisor Marketing’s podcasting services and contact information
40:05 Momentum: Creating ROI and lead generation with your podcasts
41:45 How momentum creates awareness
43:25 How momentum introduces you to more people and how to leverage LinkedIn
52:00 How and where to host your podcasts
53:32 Twenty Over Ten websites and how to insert your podcasts into your website
56:46 Compliance and podcasting. How to use a transcription service like Trint to work with compliance.
57:35 Participant Q&A
Other resources and equipment mentioned in the webinar: Canva, Audacity, Fiverr, Skype Call Recorder, Storyblocks, PodBean, SoundCloud, MindMeister, Skype, Podcasting Resources, Trint, Podcasting Service, Top Advisor Marketing Podcast
Struggling With What Content To Share on Social Media or via Email?
We are offering access to our content for advisors to use via Lead Pilot for 7-days completely free (even on our month to month plans).
Other Marketing Webinars: Get on the Map: How to Win in Local Search, Make Your Website a Workhorse, How to Grow Sales With Video Marketing, SEO for Financial Advisors and Google Analytics for Financial Advisors