It has become easier than ever to create your own online business, but even more difficult to differentiate yourself as a financial advisor. Long-relied-upon marketing tactics – such as referrals, events, and print advertising – are no longer able to move the prospecting needle effectively for neither established nor emerging investor demographics. Fortunately, it doesn’t take a massive marketing budget to begin celebrating some quick marketing wins.
In this webinar with Advicent, we cover 5 simple tips for your financial planning business to implement today to improve your firm’s digital marketing strategy and boast substantial prospecting results.
TIMESTAMPS OF CONTENT OFFERED IN THE WEBINAR
00:00 Webinar Overview
02:42 What is the buyer’s journey?
05:40 Marketing tactics of the past
06:45 Changing the buyer’s journey
08:18 Simple ways to enhance your marketing strategy
08:32 Poll: What best describes your firm’s current website?
16:39 Tip #1: Effective website use case
17:52 Tip #2: Elevate your thought leadership status through content
21:40 Tip #2: Thought leadership use case
22:42 Poll: What best describes you firm’s current email marketing strategy?
27:03 Success with AB testing
33:30 Tip #4 SEO use case
39:05 Tip #5 Social media use case
39:55 How Twenty Over Ten & Advicent Technology can help
40:07 Twenty Over Ten platform
42:47 Advicent & Twenty Over Ten thought leadership
43:40 Q&A session with attendees
46:18 Advicent and Twenty Over Ten contact information
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Other Marketing Webinar Replays: 6 Proven Strategies to Get 100+ More Blog Views, Get on the Map: How to Win in Local Search, Make Your Website a Workhorse, How to Grow Sales With Video Marketing, SEO for Financial Advisors , Google Analytics for Financial Advisors and How to Start Your Own Financial Podcast