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By Blair Kelly Outreach

Google Roundup: Insights and Information for Financial Advisors

7 minute read
Google Roundup: Insights and Information for Financial Advisors Featured Image

Google receives 63,000 searches per SECOND on any given day. Those are astounding numbers and it shows just why it’s so important to optimize your website so that you can rank high in Google searches. We have rounded up our ten top blog posts on this topic to help answer any questions that you may have when it comes to Google.

1. Looking to Improve your Google Rankings? E-A-T and SEO Can Help You as a Financial Advisor

By now, you know how important it is to optimize your advisor website in order to boost SEO rankings and drive the most traffic to your site. What does E-A-T stand for? It means Expertise, Authoritativeness and Trustworthiness, so find out if your website has what it takes.

SEO and EAT

2. Top 25 Google Ranking Factors for Financial Advisors

There are over 200 Factors that Google takes into consideration when ranking websites. Those are astounding numbers, and it can be hard to keep track of, especially how quickly algorithms are changing. We are here to round up the top 25 ranking factors to help your advisor website soar.

Google Ranking Factors

3. What’s the Difference Between Google Analytics and Google Search Console?

We highly recommend using both Google Analytics and Google Search Console as a financial advisor. They are free tools and help you to read further into your website by analyzing traffic and data so that you can better tailor your site to drive more traffic. But is one better for your company than the other? In this article, we break down the differences between these two tools.

Google Analytics

4. 5 Ways to Completely Optimize Your Google My Business Listing

Your Google My Business listing is the most visible part of your website when it comes to local search. For this reason, you need to ensure it’s optimized completely in order to get the highest ROI. These 5 tips can help you make your GMB listing really stand out.

Wealth Keel

5. Basics of Google Search Console: A Financial Advisors Guide

We’ve included an article on the differences between Google Search Console and Google Analytics, but this article will completely break down the basics of Google Search Console and how to best use it for your business.

Google Search Console

6. Top 5 Google Analytics Metrics for Advisors to Track

Google Analytics can provide you with over 10,000 metrics, which can obviously become very overwhelming. To make it easier on you, this article breaks down the top 5 metrics that you should be tracking in order to boost your rankings and turn more leads into clients.

Landing Page performances

7. How to Use Google Keyword Planner for SEO: A Beginner’s Guide

Google Keyword Planner is a part of the Google Adwords advertising platform. It allows users to research and analyze lists of keywords for use in pay-per-click campaigns. It’s very invested in online paid advertising, so it shouldn’t be the sole tool you use for keyword research. However, it is a great add-on to include in your SEO strategy. Within Google Keyword Planner you can discover:

  1. Top keyword ideas based on phrase or URL
  2. Average monthly search volumes
  3. Search volume trends for any given keyword or group of keywords over a period of time

Google Keyword Planner

8. Local SEO for Financial Advisors: Why Google My Business Is Key

Again, we will be touching on the importance of Google My Business when it comes to local, organic search. It delivers the greatest Return on Investment (ROI) for businesses over any other digital marketing tactic. Google My Business is so important to use for your advisory firm as it promises to help local companies get more visibility than ever before. Find out why it is worth the effort.

Google My Business C.L. Sheldon

9. Google Analytics Roundup: Tips and Information for Financial Advisors

We wanted to include another blog on Google Analytics, as it’s just so important! This article includes tips and tricks on how to best read Google Analytics and tailor your website so that you can drive more visitors to your site, keep them on your pages longer and boost your SEO rankings overall.

Google Analytics

10. SEO for Financial Advisors: Everything You Need to Know About Google Reviews

As a financial advisor, it can be difficult to market your firm and get your message out, especially with the red tape that comes with working in the financial industry. Find out why google reviews and customer testimonials are so key when it comes to driving traffic to your website in this blog.

Google Reviews-Retirement Matters

Wrapping It All Up:

We get it. Optimizing your website can be overwhelming, especially since Google’s algorithms are constantly shifting and it can just seem like a lot to keep up with. That’s okay! It’s all about trial and error and finding out what works best for you and your firm. We hope that these articles can shed some light on Google and the powerhouse search engine that it is and make your life easier when it comes to SEO rankings.

Need Help Growing your Online Presence?

From strategic planning for your firm’s online presence to creating a website that really shines, Twenty Over Ten can help!

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About the author

Blair Kelly

Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.

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