Whew, January flew by so fast! It can be hard to keep up on all of the latest news and tips in digital marketing with everything else on your plate, so we’re here to help with our weekly roundup of what you should being paying attention to! Keep reading to touch up on the latest in web design, SEO, and staying ahead of your business goals for 2019.
If you’re looking to promote an individual service, product, or event, do you choose a microsite or a landing page? The decision can be confusing, so CMS Wire asked for advice from a few industry leaders. This article highlights the key differences between microsites and landing pages so you know what to build for your next project! And sneak peak, our very own Samantha Russell is quoted with some insights!
Simply posting on social media isn’t enough. Any successful social strategy requires engaging with your audience, which takes time past the initial post. This is important, because nurturing your current audience will lead to more success in attracting new followers. This article highlights a few tricks to help generate more engagement from your fans on Facebook, and therefore more reach to new audiences.
3. Targeted SEO: Here’s How to Grow a Page From 200 Visits Per Month to 30,000 via Search Engine Land
Strategic, targeted SEO can drive huge results for the right pages. Of course, the catch here is that you need the “right” pages to see the best results. These pages need to be optimized, linkable and most of all they need to have opportunity. In this article, Search Engine Land walks you through 4 steps of an SEO strategy that will achieve results. You’ll get the full detail of these tips:
- Identify organic traffic opportunities.
- Create a new page or optimize an existing page.
- Secure valuable backlinks.
- Rinse and repeat.
So, we all set our business goals for the year about a month ago. The end of January marks a transition point to check in with yourself. Are you meeting your goals? If you’re behind on your 2019 goals already, you might be trying to do too much. Here are Paul Kingsman’s tips to getting out that hole:
- If you’re behind, don’t panic.
- Break down your larger list of goals to just two specific objectives you want to make into a habit in the next 30-90 days.
- Realistically set out the steps you need to take to reach your two immediate objectives and implement them.
2019 looks to be a year filled with changing opportunities for financial advisors as client preferences gravitate towards technology, the importance of next-level customer experiences increases, and operational efficiency becomes crucial for firm growth. As you develop your firm’s strategy for 2019, Advicent gives three important statistics to take into consideration.