Can you believe that Christmas is less than three weeks away, and then it will be 2019? It’s crazy how quickly this year has flown by! If you are feeling overwhelmed about planning for next year, then don’t worry, there is still plenty of ⏰! If one of your 2019 goals is to start generating more website traffic and capitalizing on leads, then you are in luck! Today we’re sharing pointers to ensure your landing pages are optimized to their absolute best to boost traffic and conversions.
In this webinar, Twenty Over Ten‘s co-founders Samantha and Ryan Russell build landing pages in real-time and give an overview of the how to ensure that your landing pages are top-notch in order to generate leads. In this webinar, they will discuss the importance of your Call-to-Action (CTA), driving SEO, catering to your specific niche and so many more pointers to perfect your advisor site! Click below to watch the replay or keep scrolling to view the slides or download the slides here.
Timestamps of the Content Offered in the Webinar
0:00 – Introduction and preliminary audience polls
1:50 – Presentation of the agenda
5:29 – What is a landing page?
5:59 – Show demo of landing page
6:51 – Quick wrap-up definition of a landing page
7:25 – Landing Page Use Cases
7:29 – Use Case #1: Traffic from Social Media Campaigns-collect emails
9:05 – Use Case #2: Traffic from Email Campaigns-book meetings
11:41 – Use Case #3: Promote an event
13:31 – Use Case #4: Use a Landing Page to Follow Up After an Event
13:49 – Use Case #5: Target a Niche
16:14 – The anatomy of creating a high-converting landing page
16:33 – How to create a strong headline of your landing page
17:32 – Hidden navigation-Reduces bounce rate
19:05 – Include context-Some information on what they will get
19:30 – What value will you get if you complete the action?
20:05 – Importance of images on your landing page
21:31 – Including a Call-to-Action to capture more leads
23:55 – Roundup of six main components of the landing page
24:25 – Top landing page Do’s & Don’ts
24:45 – Do’s (Match the design, have just one CTA, mobile-friendly, performance tracking)
26:46 – Don’ts (DON’T: Be afraid to make page robust, forget about images, ask for too much information, forget to turn off main navigation)
28:25 – Introduction to the Twenty Over Ten dashboard
29:50 – Step #1: Difference between main navigation and other pages in your Twenty Over Ten dashboard
30:04 – Explanation of what “other pages” are considered in the Twenty Over Ten dashboard
30:42- Step #2: Click “Add New” under “other pages” to create your landing page
31:00 – Overview of basic page settings for landing pages such as page name, URL slug, and browser page title
32:48 – Adjusting your advanced display options to hide the main navigation bar, logo, etc.
33:33 – How to add a background/divider image for the hero section of your landing page
33:52 – Adding content to your landing page
35:31 – Creating different layouts for your page – sidebars, columns, etc.
37:57 – How to insert video
38:35 – Adding a call-to-action (CTA)
41:30 – Adding files to your website such as PDFs and MP3
42:55 – Using video on your landing page
44:26 – Linking to your calendar
47:45 – Capturing emails
50:00 – Questions
54:25 – Introduction of Market Assist
56:51 – Introduction of Market Assist Blog