What’s a tailored and branded website without the content to match? Most visitors to your advisor website aren’t ready to begin a relationship, but good content keeps them engaged and lets them learn about you in a low-pressure way. Plus, when they sign up for a newsletter or to read more, then you know who your prospective clients are.
Content for content’s sake will only hurt your site though. Canned, out-of-date, or poorly written content is at best uninteresting and at worst negatively affects your SEO. Powerful content educates your visitors about financial planning, about you, and what you can do for them. In this joint webinar, Twenty Over Ten has teamed up with Vestorly to explain the four types of quality content that your financial planning website needs: