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By Blair Kelly Company

Unwrap Your New Content (December Edition)

5 minute read
Unwrap Your New Content (December Edition) Featured Image

It’s hard to believe that it’s already December, and we are so excited to kick off the holiday season! And with that, we’re giving you the gift of new content. 🎁 From insurance basics to year-end charitable giving and more, we can’t wait for you to see this month’s library! We’ve got a sneak peek below. 👀

Lead Pilot content

What’s New in Lead Pilot and Content Assist This Month? Let’s Explore:

Editorial Content

Here is a roundup of all the titles we’ve added this month:

  • Insurance Basics: Business Insurance
  • Insurance Basics: Cyber Insurance
  • What is a 1031 Exchange?
  • Can You Take Advantage of a Net Unrealized Appreciation (NUA) Strategy?
  • December is Identity Theft Protection Awareness Month
  • Giving Season Has Arrived! Here’s 5 Ways to Maximize Your Year-End Giving Strategy
  • Your Guide to Year-End Charitable Giving
  • End-of-the-Year Money Moves in 2022
  • Retirement Hobbies You Never Knew Existed

Giving Season-Lead Pilot content

What’s New In Lead Pilot?

Automated Drip Campaigns (and How to Edit Them for Higher Engagement!)

1. Charitable Giving
There’s giving, and then there’s smart giving. This campaign focuses on lessons and strategies for tax-efficient charitable contributions and other aspects of strategic giving.

TIPS To Get More Engagement With This Campaign:

  • Personalize your posts to best reach the niche
  • Ask questions and use engaging headlines to generate conversation on your posts
  • Remember to interact with commenters, especially where you encourage engagement within the post. For example, when sharing an article, ask members of your firm to get the ball rolling by commenting on the post

Charitable Giving


  • Retirement Plan Detectives

Videos in Lead Pilot


  • How Stocks Work

Infographic-How Stocks work

Canadian Content

  • How Many Canadian Companies Trade on American Exchanges?
  • The Canadian Economy By Sector

Canadian content

Where To Find the New Content

For individual content pieces [editorial, infographics and videos]:

  1. Login to your Lead Pilot account
  2. Click on the “Content” tab at the top of the dashboard to be taken to the library
  3. All the most recently added pieces will appear right at the top of the library

For multi-channel drip campaigns:

  1. Login to your Lead Pilot account
  2. Click on the “Campaigns” tab at the top of the dashboard to be taken to the library
  3. Click the purple “Create Campaign” button in the upper right-hand corner
  4. Choose “Curated Campaigns” in the pop-up
  5. The two most recently added campaigns will be at the top of the page

If you’re a current Twenty Over Ten customer, you already have access to this service adding Content Assist to your site is easy.

Once logged into your Twenty Over Ten dashboard:

  1. Visit Manage Posts
  2. Add New
  3. Content Assist.
  4. If you are a current customer and need help unlocking Content Assist on your site, check out this step-by-step guide.

Be sure to check back next month – we’ll fill you in on even more exciting updates and new content drops.

Don’t Forget to Subscribe to Twenty Over Ten’s Email Newsletter!

Drop your email below and every month we’ll send you marketing tips, product announcements, webinars, and workshop invites, and more 🤩

About the author

Blair Kelly

Blair is a marketing manager at FMG and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.

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