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By Blair Kelly Company

Grateful for New Content (November Edition)

5 minute read
Grateful for New Content (November Edition) Featured Image

November is here, and there is a lot to be thankful for! And that includes new content. From insurance basics to investment strategies and more, we can’t wait for you to see this month’s library! Check out the sneak peek below.

Lead Pilot content for November

What’s New in Lead Pilot and Content Assist This Month? Let’s Explore:

Editorial Content

Here is a roundup of all the titles we’ve added this month:

  • Insurance Basics: Auto Insurance
  • Insurance Basics: Liability Insurance
  • Investment Strategy: The Impact of Inflation
  • Investment Strategy: The Power of Compound Interest
  • Open Enrollment Beings November 1st. Consider These 4 Tips for Choosing a Health Insurance Plan
  • November is National Family Caregiver Month. What Do Caregivers Need to Know About Retiring Early?
  • Planning for Adoption Costs
  • Financial Books That Have Stood the Test of Time
  • Retirement Planning: What do Military Families Need to Know?

November is open enrollment

What’s New In Lead Pilot?

Automated Drip Campaigns (and How to Edit Them for Higher Engagement!)

1. HENRY Prospects (High Earner, Not Rich Yet)
As career-focused investors enter their peak earnings period, here are lessons and strategies on transitioning from high earnings to long-term wealth building. Subjects cover basic investment literacy, wealth-building and debt strategies, and why working with a Financial Advisor is so important.

TIPS To Get More Engagement With This Campaign:

  • Personalize your posts to best reach the niche
  • Ask questions and use engaging headlines to generate conversation on your posts
  • Remember to interact with commenters, especially where you encourage engagement within the post. For example, when sharing an article, ask members of your firm to get the ball rolling by commenting on the post

HENRY campaigns


  • The Other Sure Thing

Lead Pilot video


  • Women on the Rise

Infographic Women on the Rise

Canadian Content

  • Do Canadians Believe the Country Is in a Recession?
  • Top Business Leaders You Didn’t Know Were Canadian

Canadian articles

Where To Find the New Content

For individual content pieces [editorial, infographics and videos]:

  1. Login to your Lead Pilot account
  2. Click on the “Content” tab at the top of the dashboard to be taken to the library
  3. All the most recently added pieces will appear right at the top of the library

For multi-channel drip campaigns:

  1. Login to your Lead Pilot account
  2. Click on the “Campaigns” tab at the top of the dashboard to be taken to the library
  3. Click the purple “Create Campaign” button in the upper right-hand corner
  4. Choose “Curated Campaigns” in the pop-up
  5. The two most recently added campaigns will be at the top of the page

If you’re a current Twenty Over Ten customer, you already have access to this service adding Content Assist to your site is easy.

Once logged into your Twenty Over Ten dashboard:

  1. Visit Manage Posts
  2. Add New
  3. Content Assist.
  4. If you are a current customer and need help unlocking Content Assist on your site, check out this step-by-step guide.

Be sure to check back next month – we’ll fill you in on even more exciting updates and new content drops.

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About the author

Blair Kelly

Blair is a marketing manager at FMG and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.

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