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By Blair Kelly Company

Make a Splash with This Month’s Content (May Edition)

5 minute read
Make a Splash with This Month’s Content (May Edition) Featured Image

We’re kicking off the month of May with some brand new content guaranteed to make a splash. From estate planning tips to Military Appreciation month and more, we can’t wait for you to check out this month’s library. Learn more below!

New Lead Pilot content

What’s New in Lead Pilot and Content Assist This Month? Let’s Explore:

Editorial Content

Here is a roundup of all the titles we’ve added this month:

  • Risk Management: Asset Allocation
  • Risk Management: Dollar-Cost Averaging
  • Why Everyone Needs an Inheritance Strategy
  • What’s In Your Estate Plan?
  • May Is Older Americans Month
  • Prepare for Summer Wildfire Season
  • May Is Military Appreciation Month: 5 Financial Tips For Every Military Family
  • Asian American & Pacific Islander Heritage Month Is Here: Celebrating Impactful Asian Americans Throughout History
  • 5 Best Books for the Athlete-Turned-Investor

Military Appreciation month blog

What’s New In Lead Pilot?

Automated Drip Campaigns (and How to Edit Them for Higher Engagement!)

1. Retiring as an Entrepreneur or Small Business Owner
For company owners nearing retirement, a successful transition plan can play an important part in creating and preserving the value of the business after it changes hands. This campaign covers retirement, succession planning and other important topics, positioning you as the subject matter expert and providing a foundation for great conversations with both clients and prospects.

TIPS To Get More Engagement With This Campaign:

  • Personalize your posts to best reach the niche
  • Remember to interact with commenters, especially where you encourage engagement within the post. For example, when sharing an article, ask members of your firm to get the ball rolling by commenting on the post.

Campaign information

Video

  • Dog Bites and Homeowners Insurance

Twenty Over Ten video-dog bites

Infographic

    • The Average American Budget

Lead Pilot infographic

Canadian Content

  • Canadian vs. American Inflation: By the Numbers
  • 2022 Canadian Tax Brackets

Twenty Over Ten Canadian content

Where To Find the New Content

For individual content pieces [editorial, infographics and videos]:

  1. Login to your Lead Pilot account
  2. Click on the “Content” tab at the top of the dashboard to be taken to the library
  3. All the most recently added pieces will appear right at the top of the library

For multi-channel drip campaigns:

  1. Login to your Lead Pilot account
  2. Click on the “Campaigns” tab at the top of the dashboard to be taken to the library
  3. Click the purple “Create Campaign” button in the upper right-hand corner
  4. Choose “Curated Campaigns” in the pop-up
  5. The two most recently added campaigns will be at the top of the page

If you’re a current Twenty Over Ten customer, you already have access to this service adding Content Assist to your site is easy.

Once logged into your Twenty Over Ten dashboard:

  1. Visit Manage Posts
  2. Add New
  3. Content Assist.
  4. If you are a current customer and need help unlocking Content Assist on your site, check out this step-by-step guide.

Be sure to check back next month – we’ll fill you in on even more exciting updates and new content drops.

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About the author

Blair Kelly

Blair is a social media strategist at Twenty Over Ten and FMG Suite and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.

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"The Twenty Over Ten website continues to deliver results, both in activity, and more recently in client acquisition."

Josh Null - Gulf Coast Financial Advisors

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