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By Blair Kelly Company

Gear Up With Brand New Content (September Edition)

5 minute read
Gear Up With Brand New Content (September Edition) Featured Image

Back to school is in full swing, and we’re helping you to get back in the swing of things by updating your library with content on everything from investment strategies to social security tips and more! We can’t wait for you to see this month’s library, so make sure you check out the sneak peek below.

Lead Pilot content

What’s New in Lead Pilot and Content Assist This Month? Let’s Explore:

Editorial Content

Here is a roundup of all the titles we’ve added this month:

  • Investment Strategy: Financial Market Basics
  • Investment Strategy: Setting Financial Goals
  • Social Security and Your Spouse
  • Social Security and Retirement Earnings
  • CEOs Who Came Out of Retirement Better than Ever
  • Unstoppable: The 5 Oldest Professional Athletes
  • Did You Know Sept. 8 Is International Literacy Day? Here’s How Literacy Impacts the Economy
  • Labor Day 2022: 5 Ways to Better Your Work-Life Balance
  • September Is Life Insurance Awareness Month

investment strategy article

What’s New In Lead Pilot?

Automated Drip Campaigns (and How to Edit Them for Higher Engagement!)

1. Planning for the Cost of College
This campaign is designed to offer you important expertise in the area of college funding. It is designed to speak directly to families with college-bound children.

TIPS To Get More Engagement With This Campaign:

  • Personalize your emails to best reach the niche
  • Include your contact information and logo at the bottom of the introductory email to customize and boost engagement.
  • Thursdays have been found to be the best time to send an email (measured by open rates) – meaning you may want to start this weekly email campaign on a Thursday.
  • Campaign-Lead Pilot


  • Your DNA Test

Lead Pilot video


    • You Would Rather Be…

Infographic-Lead Pilot

Canadian Content

  • The Canadian Trade Surplus: By the Numbers
  • What Would A Canadian Wealth Tax Mean for You?

Canadian content

Where To Find the New Content

For individual content pieces [editorial, infographics and videos]:

  1. Login to your Lead Pilot account
  2. Click on the “Content” tab at the top of the dashboard to be taken to the library
  3. All the most recently added pieces will appear right at the top of the library

For multi-channel drip campaigns:

  1. Login to your Lead Pilot account
  2. Click on the “Campaigns” tab at the top of the dashboard to be taken to the library
  3. Click the purple “Create Campaign” button in the upper right-hand corner
  4. Choose “Curated Campaigns” in the pop-up
  5. The two most recently added campaigns will be at the top of the page

If you’re a current Twenty Over Ten customer, you already have access to this service adding Content Assist to your site is easy.

Once logged into your Twenty Over Ten dashboard:

  1. Visit Manage Posts
  2. Add New
  3. Content Assist.
  4. If you are a current customer and need help unlocking Content Assist on your site, check out this step-by-step guide.

Be sure to check back next month – we’ll fill you in on even more exciting updates and new content drops.

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About the author

Blair Kelly

Blair is a marketing manager at FMG and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.

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