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By Blair Kelly Company

Stay Cool This Month With Brand New Content (July Edition)

4 minute read
Stay Cool This Month With Brand New Content (July Edition) Featured Image

We’re diving headfirst into July with some brand new content guaranteed to make a splash! 🌊 From retirement planning tips to cryptocurrency advice and more, we can’t wait for you to check out this month’s library. Learn more below!

Lead Pilot content

What’s New in Lead Pilot and Content Assist This Month? Let’s Explore:

Editorial Content

Here is a roundup of all the titles we’ve added this month:

  • Estate Planning: Tax Planning
  • Estate Planning: Life Insurance
  • Retirement Strategy: How Retirement Strategy Has Changed
  • Retirement Strategy: Planning Your Retirement Lifestyle
  • 5 Athletes Who “Un-Retired” and Came Back Better Than Ever
  • Cryptocurrency & Bitcoin Basics
  • Did You Know About These Cryptocurrency Pitfalls?
  • Thinking About Paying Off Your Child’s Student Loans? 5 Things to Consider
  • The Unexpected Costs of the RV Lifestyle


Bitcoin and Cryptocurrency article

What’s New In Lead Pilot?

Automated Drip Campaigns (and How to Edit Them for Higher Engagement!)

1. Understanding Your 401(k)
Many of your current and prospective clients have 401(k) accounts. This campaign covers basics, alternative ways to save, career transition, emergency and in-service withdrawals, loans, rollovers, and more, establishing you as the go-to person for critical financial conversations.

TIPS To Get More Engagement With This Campaign:

  • Personalize your posts to best reach the niche
  • Remember to interact with commenters, especially where you encourage engagement within the post. For example, when sharing an article, ask members of your firm to get the ball rolling by commenting on the post

Understanding your 401(k)


  • A Fruitful Retirement: Social Security Benefit


    • Three Keys to a Great Password

Keys to a great password

Canadian Content

  • How Retirement-Ready Are Canadians?
  • What’s the Best Age to Retire in Canada?

Canadian content

Where To Find the New Content

For individual content pieces [editorial, infographics and videos]:

  1. Login to your Lead Pilot account
  2. Click on the “Content” tab at the top of the dashboard to be taken to the library
  3. All the most recently added pieces will appear right at the top of the library

For multi-channel drip campaigns:

  1. Login to your Lead Pilot account
  2. Click on the “Campaigns” tab at the top of the dashboard to be taken to the library
  3. Click the purple “Create Campaign” button in the upper right-hand corner
  4. Choose “Curated Campaigns” in the pop-up
  5. The two most recently added campaigns will be at the top of the page

If you’re a current Twenty Over Ten customer, you already have access to this service adding Content Assist to your site is easy.

Once logged into your Twenty Over Ten dashboard:

  1. Visit Manage Posts
  2. Add New
  3. Content Assist.
  4. If you are a current customer and need help unlocking Content Assist on your site, check out this step-by-step guide.

Be sure to check back next month – we’ll fill you in on even more exciting updates and new content drops.

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About the author

Blair Kelly

Blair is a marketing manager at FMG and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.

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