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By Blair Kelly Company

Fall Into New Content (October Edition)

5 minute read
Fall Into New Content (October Edition) Featured Image

Fall is in full swing, and Halloween is less than a month away! But there’s nothing scary about this month’s content, in fact…it’s pretty spook-tacular! 👻 From retirement strategy tips to financial planning and more, we can’t wait for you to see this month’s library! Check out the sneak peek below.

Lead Pilot content

What’s New in Lead Pilot and Content Assist This Month? Let’s Explore:

Editorial Content

Here is a roundup of all the titles we’ve added this month:

  • Retirement Strategy: Money & Longevity
  • Retirement Strategy: When and How to Update Your Retirement Plan
  • Insurance Basics: Homeowners Insurance
  • Insurance Basics: Renters Insurance
  • October is National Cybersecurity Awareness Month
  • October is Financial Planning Month
  • The Anatomy of an Index
  • The 5 Best Athletic Competitions for Retirees
  • Find That Lost 401(k)!

Cybersecurity Awareness

What’s New In Lead Pilot?

Automated Drip Campaigns (and How to Edit Them for Higher Engagement!)

1. All About Medicare
Whether a 65th birthday is on the horizon or a few years away, understanding the different parts of Medicare is critical. This campaign takes a detailed approach to Medicare as a part of a holistic approach to financial and physical wellness in retirement.

TIPS To Get More Engagement With This Campaign:

  • Personalize your emails to best reach the niche
  • Include your contact information and logo at the bottom of the introductory email to customize and boost engagement.
  • Thursdays have been found to be the best time to send an email (measured by open rates) – meaning you may want to start this weekly email campaign on a Thursday.

Medicare Campaign


  • Working With a Financial Professional

Lead Pilot video


  • The History of Currency


Canadian Content

  • Are Canadians Delaying Retirement?
  • Inflation in Canada vs. the United States

Canadian content

Where To Find the New Content

For individual content pieces [editorial, infographics and videos]:

  1. Login to your Lead Pilot account
  2. Click on the “Content” tab at the top of the dashboard to be taken to the library
  3. All the most recently added pieces will appear right at the top of the library

For multi-channel drip campaigns:

  1. Login to your Lead Pilot account
  2. Click on the “Campaigns” tab at the top of the dashboard to be taken to the library
  3. Click the purple “Create Campaign” button in the upper right-hand corner
  4. Choose “Curated Campaigns” in the pop-up
  5. The two most recently added campaigns will be at the top of the page

If you’re a current Twenty Over Ten customer, you already have access to this service adding Content Assist to your site is easy.

Once logged into your Twenty Over Ten dashboard:

  1. Visit Manage Posts
  2. Add New
  3. Content Assist.
  4. If you are a current customer and need help unlocking Content Assist on your site, check out this step-by-step guide.

Be sure to check back next month – we’ll fill you in on even more exciting updates and new content drops.

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About the author

Blair Kelly

Blair is a marketing manager at FMG and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.

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