facebook twitter instagram linkedin youtube thumbs-up thumbs-down

Subscribe &
Stay Connected

Join our newsletter to get useful tips and valuable resources delivered to your inbox monthly!

By Blair Kelly Company

Beat the Heat with this Month’s Content (August Edition)

5 minute read
Beat the Heat with this Month’s Content (August Edition) Featured Image

We’re helping you beat the heat this August by stocking your library with content on everything from social security tips to homeowners insurance help and more! We can’t wait for you to see this month’s library, so make sure you check out the sneak peek below.

Lead Pilot content

What’s New in Lead Pilot and Content Assist This Month? Let’s Explore:

Editorial Content

Here is a roundup of all the titles we’ve added this month:

  • Retirement Strategy: How Much Should I Save?
  • Retirement Strategy: Preparing to Retire Early
  • Social Security: Past, Present & Future
  • Social Security: Choosing When to Claim
  • August is National “Make a Will” Month
  • Hurricanes & Flood Insurance: What You Need to Know
  • Ultimate Summer Glamping
  • Homeowners Insurance & Swimming Pools: What You Need to Know for Summer
  • 8-Step Summer Financial Checkup

Social security blog

What’s New In Lead Pilot?

Automated Drip Campaigns (and How to Edit Them for Higher Engagement!)

1. Estate Planning
This campaign is designed to offer you important expertise in the area of estate planning and to speak directly to families, working professionals and those preparing to enter retirement.

TIPS To Get More Engagement With This Campaign:

  • Personalize your posts to best reach the niche
  • Ask questions and use engaging headlines to generate conversation on your posts
  • Remember to interact with commenters, especially where you encourage engagement within the post. For example, when sharing an article, ask members of your firm to get the ball rolling by commenting on the post


Estate Planning campaign


  • Leaving Your Lasting Legacy

Video leaving a lasting legacy


    • Budgeting After Divorce

Video-Budgeting after divorce

Canadian Content

  • The Canadian Energy Markets: By the Numbers
  • Comparing Canadian and American Extended Care

Canadian Content

Where To Find the New Content

For individual content pieces [editorial, infographics and videos]:

  1. Login to your Lead Pilot account
  2. Click on the “Content” tab at the top of the dashboard to be taken to the library
  3. All the most recently added pieces will appear right at the top of the library

For multi-channel drip campaigns:

  1. Login to your Lead Pilot account
  2. Click on the “Campaigns” tab at the top of the dashboard to be taken to the library
  3. Click the purple “Create Campaign” button in the upper right-hand corner
  4. Choose “Curated Campaigns” in the pop-up
  5. The two most recently added campaigns will be at the top of the page

If you’re a current Twenty Over Ten customer, you already have access to this service adding Content Assist to your site is easy.

Once logged into your Twenty Over Ten dashboard:

  1. Visit Manage Posts
  2. Add New
  3. Content Assist.
  4. If you are a current customer and need help unlocking Content Assist on your site, check out this step-by-step guide.

Be sure to check back next month – we’ll fill you in on even more exciting updates and new content drops.

Don’t Forget to Subscribe to Twenty Over Ten’s Email Newsletter!

Drop your email below and every month we’ll send you marketing tips, product announcements, webinars, and workshop invites, and more 🤩

About the author

Blair Kelly

Blair is a marketing manager at FMG and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.

Don't Miss Out

Get all the latest news and exclusive marketing resources straight to your inbox.


Lucky You - You're In!

We’re flattered you want to get to know us better. And now that you’re on our list, we’ll get to know you better too! Happy reading 😁