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By Blair Kelly Company

This Month’s Content Is Heating Up (June Edition)

5 minute read
This Month’s Content Is Heating Up (June Edition) Featured Image

The month of June is heating up with some brand new content. From risk management tips to summer financial advice and more, we can’t wait for you to check out this month’s library. Learn more below!

Lead Pilot content

What’s New in Lead Pilot and Content Assist This Month? Let’s Explore:

Editorial Content

Here is a roundup of all the titles we’ve added this month:

  • Risk Management: Modern Portfolio & Behavioral Finance Theory
  • Risk Management: Property, Casualty, Life, Disability, and Extended Care Insurance
  • Estate Planning: Wills and Probate
  • Estate Planning: Living Trusts
  • 5 Things You Should Do For National Internet Safety Month
  • Financial Lessons from Famous Dads
  • 8 Step Summer Financial Checkup
  • Does It Pay to Buy Travel Insurance for Your Summer Trip?
  • The 11 Best Quotes about Investing

8 Step Summer Financial Checkup

What’s New In Lead Pilot?

Automated Drip Campaigns (and How to Edit Them for Higher Engagement!)

1. June Is American Housing Month
 Affluent homeowners are likely well-represented among the ranks of your clients and prospect list. This campaign covers home maintenance, insurance, improvement, and equity, positioning you as the subject matter expert and providing a foundation for great conversations with both clients and prospects.

TIPS To Get More Engagement With This Campaign:

  • Personalize your emails to best reach the niche
  • Include your contact information and logo at the bottom of the introductory email to customize and boost engagement.
  • Thursdays have been found to be the best time to send an email (measured by open rates) – meaning you may want to start this weekly email campaign on a Thursday.

Lead Pilot campaign

Video

  • Rightsizing for Retirement

Lead Pilot video content

Infographic

    • The Half Million Dollar Baby

The Half Million Dollar Baby

Canadian Content

  • Foreign Investment in Canada: By the Numbers
  • The 3 Top Factors Driving Canadian Home Prices

Canadian Lead Pilot content

Where To Find the New Content

For individual content pieces [editorial, infographics and videos]:

  1. Login to your Lead Pilot account
  2. Click on the “Content” tab at the top of the dashboard to be taken to the library
  3. All the most recently added pieces will appear right at the top of the library

For multi-channel drip campaigns:

  1. Login to your Lead Pilot account
  2. Click on the “Campaigns” tab at the top of the dashboard to be taken to the library
  3. Click the purple “Create Campaign” button in the upper right-hand corner
  4. Choose “Curated Campaigns” in the pop-up
  5. The two most recently added campaigns will be at the top of the page

If you’re a current Twenty Over Ten customer, you already have access to this service adding Content Assist to your site is easy.

Once logged into your Twenty Over Ten dashboard:

  1. Visit Manage Posts
  2. Add New
  3. Content Assist.
  4. If you are a current customer and need help unlocking Content Assist on your site, check out this step-by-step guide.

Be sure to check back next month – we’ll fill you in on even more exciting updates and new content drops.

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About the author

Blair Kelly

Blair is a marketing manager at FMG and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.

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