Happy Monday! Halloween is approaching quickly so we have some great tips and treats for any financial advisor to take advantage of! Touch up on some of the latest trends in digital marketing, branding, and social media practices to ensure you don’t scare prospective clients away! 🎃
1. The A-Zs of SEO in 2018 [Infographic] via Social Media Today
SEO is such an important tactic for anyone with a website or that is putting any sort of content online, but we know it can sound scary! We always push the importance of performing SEO, but some advisors don’t even know where to begin. This infographic from Social Media Today will teach you SEO terminology that will help set you up for a great strategy. Check it out!
2. Branding Strategy: The Devil’s In the Details via Advisor PR
Great branding is particularly crucial within financial services because the “purchase decision” being considered by prospective clients has major implications – possibly for the rest of their life and for people nearest and dearest to them. A level of trust is vital, and unfortunately, the actual functional differences between competitors can be razor thin with the types of services provided. Here are Advisor PR’s tips on how to use quality and brand perception to make your advisor business ✨!
3. Top 10 Best Practices for Multimedia Storytelling via Cision
As print disappears, information is more quickly disseminated through the visual-focus of social media. In line with this trend, journalists, reporters and editors prefer to watch short videos or look at infographics so they don’t waste as much time reading through pitches largely made up of text. Multimedia is a great way to create content that is quick, creative and accessible. Here are ten best practices that can assist with decisions regarding multimedia from Cision.
4. Are you Brand Ready? [Podcast] via Top Advisor Marketing
As we saw with Advisor PR, branding is an important way to differentiate your advisor business and is the first thing a client encounters when it comes to discovering you. Whether it’s through your advisor website, social media, a business card, or a greeting on the phone, you need to live, breath, and be your brand. In this podcast from Top Advisor Marketing, Kirk Lowe discusses how to know if your brand is good enough and how to to cover the areas necessary for creating a great brand.
5. How to Use Hashtags for Efficient Marketing via Social Media Today
At Twenty Over Ten, we constantly stress the importance of using social media to our clients, and most businesses today have given into social media platforms for marketing. But are you taking advantage of all the aspects available for marketing on social media? We often see businesses overlooking an important tactic – hashtags. In this article, Social Media Today walks you through the importance of hashtags and how to use them for effective social media marketing.
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