Based out of Mansfield, TX, Biltmore Financial Services was built on our Fresnel framework, which is one of our most popular choices. It is incredibly impactful with a full-screen homepage image that immediately captures the attention of your readers in an elegant yet versatile way. They use beautiful rotating imagery on their homepage with their services clearly laid out. There is a lot to love about this website, so let’s dive right in!
6 Top Website Features
1. Use of Rotating Images on Their Home Page
We love the rotating images on Biltmore Financial Services’ homepage. You immediately notice the beautiful images that scroll by with each service offering. The rotating imagery is not only visually appealing but can convey your company’s values in a unique and succinct way. Rather than a static homepage, visitors are drawn in as this showcases a more interactive feel and really sets the tone for how the rest of the website experience will be.
2. Use of Case Studies
When you are looking for a financial advisor, you obviously want to work with a firm that can best serve you and your unique needs. By including a section that asks, “What Best Describes You?” visitors can find the type of services that are best designed for them. Whether you are:
- A Business Owner
- A Professional
- In Retirement
- Starting Out
They have something that fits your needs. And it is laid out in a straightforward and easy-to-read manner so that you have a feel for what to expect going into your initial meeting with the team.
3. Professional Team Page
If your visitors are not able to easily get in touch with you, then this can drastically cut down on your leads. Their Team Page is simple yet professional, with a full team photo for the main image followed by professional headshots for each team member, which includes:
- An in-depth bio
- Their title
- Email and LinkedIn icons
- A podcast icon
- Phone number
In addition to the above, there is a call-to-action to “Schedule Time To Meet,” and by clicking on this, visitors are taken to the contact page.
By offering up background information, both professional and personal, you get a good feel for them before you even have your initial meeting. Additionally, different people like to connect in different ways, so providing a phone number, email address and LinkedIn icon is a great way to provide multiple options.
4. Simple Navigation Ensures Relevant Information Is Easily Found
We tell advisors that more is less when it comes to pages on their website and at Twenty Over Ten, we recommend keeping your navigation to no more than five pages as this helps with usability and boosts the user experience.
While it’s good to have options, if they have too many, then their visitors may focus on something that is less important. If you have fewer menu items on your site, then your visitors will be much more likely to scan past the important options and will hone in on what actually matters. Biltmore Financial Services only has five main pages are they are:
They have included everything that they need in those five pages and it makes for a very clear and easy-to-read website.
5. Unique Approach Page
We are loving the approach page that they have utilized. By hovering over each step, the box provides what to expect for each part in detail. This is not only a robust section full of information for visitors but it provides users with an incredibly streamlined and interactive feel, as well.
6. Strong Contact Page Makes It Easy to Get In Touch
If your visitors are not able to easily get in touch with you, then this can really cut down on your lead generation. They keep their website simple yet it contains multiple ways for prospects to easily reach them. On their contact page, they have included:
- Email Address
- Phone Number
- A Registered Branch Address
- Office Location
- Contact Form
- Google Map
- Social Media Icons
There are multiple ways to get in touch with a team member at Biltmore Financial Services, which makes it much easier to connect with prospects and boost your leads.
One of the things that we love about our job is that we get to help advisors create a website that is completely unique to them. The advisors that we work with have varying niches and audiences and no matter who they cater to, we are able to make it completely theirs so that they can boost their lead generation and overall online presence. This has become more important than ever as we all completely have to pivot how we connect in 2020 and into this year, so it has been quite an experience, but one that we would not change for anything!
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About the author
Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.