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By Blair Kelly Company

Brand New Content That We Love (February Edition)

5 minute read
Brand New Content That We Love (February Edition) Featured Image

February is here, and we’re so excited to kick off the month and share our new articles! 💕 From budgeting for a once-in-a-lifetime experience to completing your tax return and more, we think you’ll love this month’s content.

Lead Pilot content

What’s New in Lead Pilot and Content Assist This Month? Let’s Explore:

Editorial Content

Here is a roundup of all the titles we’ve added this month:

  • Budgeting for a Once-in-a-Lifetime Experience
  • Wintering 101: Your Guide to Seasonal Living
  • Investing for Impact
  • What is My Tax Bracket for the 2023 Tax year
  • Before Completing Your 2022 Tax Return, Keep These 5 Filing Tips in Mind
  • 5 Great Market Analysis Podcasts
  • Identity Theft Insurance: A Guide
  • Student Loan Forgiveness: A Timeline of Events
  • How You Can Purchase I-Bonds Directly from the Treasury

Wintering 101: Guide to Seasonal Living

What’s New In Lead Pilot?

Automated Drip Campaigns (and How to Edit Them for Higher Engagement!)

1. Preparing for Tax Season
Tax season, while it rolls around every year, can still come as a surprise to some. As your clients ease into the new year, deploy this campaign to help them get into the mindset and start preparing their finances.

TIPS To Get More Engagement With This Campaign:

  • Personalize your posts to best reach the niche
  • Ask questions and use engaging headlines to generate conversation on your posts
  • Remember to interact with commenters, especially where you encourage engagement within the post. For example, when sharing an article, ask members of your firm to get the ball rolling by commenting on the post

Campaign in Lead Pilot

Canadian Content

  • What Parts of the Canadian Economy Are Most (and Least) Impacted By Inflation?
  • Hidden Healthcare Costs for Canadian Retirees (and How to Prepare)

Lead Pilot content

Where To Find the New Content

For individual content pieces [editorial, infographics and videos]:

  1. Login to your Lead Pilot account
  2. Click on the “Content” tab at the top of the dashboard to be taken to the library
  3. All the most recently added pieces will appear right at the top of the library

For multi-channel drip campaigns:

  1. Login to your Lead Pilot account
  2. Click on the “Campaigns” tab at the top of the dashboard to be taken to the library
  3. Click the purple “Create Campaign” button in the upper right-hand corner
  4. Choose “Curated Campaigns” in the pop-up
  5. The two most recently added campaigns will be at the top of the page

If you’re a current Twenty Over Ten customer, you already have access to this service adding Content Assist to your site is easy.

Once logged into your Twenty Over Ten dashboard:

  1. Visit Manage Posts
  2. Add New
  3. Content Assist.
  4. If you are a current customer and need help unlocking Content Assist on your site, check out this step-by-step guide.

Be sure to check back next month – we’ll fill you in on even more exciting updates and new content drops.

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About the author

Blair Kelly

Blair is a marketing manager at FMG and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.

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