As crazy as it is, 2018 is coming to an end and 2019 is coming up quickly! It’s never too early to start thinking about your digital marketing strategy for next year. We all know that having a solid online presence is a must in today’s digital age, but some tactics are starting to work better than others. There are a few new star players in the digital marketing game, so you’ll need to catch up on the latest trends before planning for next year.
In this webinar, Twenty Over Ten‘s Samantha Russell discuss the top four digital marketing trends for financial advisors to keep in mind for 2019, including voice search, chatbots and live chat, video, and of course, social media. She’ll explain what’s so special about each of these tactics, how you can implement them into your own marketing strategy, and tools you can use for each. Start 2019 off on the right foot! Click below to watch the replay, or keep scrolling to view the slides or download the slides here.
Timestamps of the Content Offered in the Webinar
0:00 – Introduction and preliminary audience polls
5:00 – Introduction of host, Samantha Russell
6:10 – Presentation agenda
6:52 – Trend #1: Voice Search
7:20 – Why voice search is trending
11:58 – What you can do with voice search
18:18 – Trend #2: ChatBots & Live Chats
18:26 – ChatBot vs. LiveChat, what’s the difference?
22:57 – Why ChatBot and Live Chat are trending
24:04 – Examples of chat
26:28 – The payoff of chat
27:06 – Tools to consider for live chat (Drift, Hubspot, Acquire.io, Intercom, SumoChat)
30:32 – Trend #3: Video
33:20 – What you can do with video
36:46 – Practical tips for using video
43:40 – Tools to consider for video
45:12 – Tool #4: Social Media
45:45 – Why social media is trending
48:02 – What you can do with social media
54:07 – Pay to Play
56:10 – Takeaways
58:15 – Questions
Ready to Create a New Website for Next Year?
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