By now you know how important blogging is for your advisory firm. If you want to drive leads to your website, then you need to create click-worthy content that is search engine optimized. In addition, by blogging you can prove yourself to be a thought-leader in the industry, just be sure to update your blog regularly with material that is both informative and relevant.
In this webinar replay, Twenty Over Ten CMO Samantha Russell and Perfectly Planned Content founder, Zoë Meggert, discuss ways to segment your work and begin blogging in just 60 minutes! If you don’t have time to watch it all, that okay! You can just scroll to the bottom or download the slides here.
TIMESTAMPS OF blogging 101: how to get started in 60 minutes
0:00 – Introduction and preliminary audience polls
1:30 – Poll: How prolific are you in your blogging?
2:10 – Quick overview of what Twenty Over Ten does
3:40 – Closing of the poll questions: Do you currently have a blog? How often do you blog? Have you received any qualifying leads from your content marketing efforts?
5:40 – Overview of what will be discussed
6:32 – Reintroduction of Samantha Russell and Zoë Meggert
6:54 – Discussion of how the Twenty Over Ten blog has grown business
10:03 – Common challenges of blogging for financial advisors
11:25 – Things to do before getting your blog started
12:47 – The set-up: tools & providers you need to get going
13:27 – Choosing a provider that archives for compliance
13:56 – Choosing an easy-to-use blogging platform
16:30 – Mixed media and the importance of using video in your blog posts.
16:41 – First 15 Minutes: Brainstorming Topics
17:30 – Step 1: Break down topics by category
18:12 – Step 2: Make them niche-focused
18:55 – Step 3: Stay evergreen
19:20 – Find your specific niche for your blog
23:10 – Next 5 minutes– Put it in your calendar
25:02 – Next 15 minutes – Build your blogging workflow
26:10 – Blogging workflow steps:
26:55 – Open your website and create a new post
28:33 – Select a topic and write
28:55 – Walk away after writing
29:07 – Come back to post and do more thorough edits
29:24 – Check for SEO with tools.
30:41 – Schedule your post
31:07 – Measure and check analytics as you go along
31:25 – Next 5 minutes: Create your reusable outline
32:31 – Next 10 minutes: Create your SEO strategy
34:53 – SEO best practices
35:04 – Optimized blogging example from Scott Advisory Group
39:05 – Example of how to edit and optimize a blog post in the Twenty Over Ten platform
40:43 – Canva
41:16 – Header tags for an SEO boost
44:08 – Next 5 minutes: Promote your Content
45:33 – Secondary platforms for promotion [example tools: LinkedIn Publisher]
55:41 – The importance of longer post titles
56:21 – What are backlinks?
57:53 – Last 5 minutes: Prep for your writing session
57:57 – What tools can help you with blogging?
1:00:15 – Quick rundown on Google Search Console
1:10:47 – Content Assist overview