Authentic Marketing: Case Studies of Big Brands & Other Financial Advisors
As a financial advisor asking clients to trust you with their life savings and future security, authenticity is of the utmost importance. But how do you portray your business as authentic to potential and current clients? Authentic marketing is showing, saying and doing what you believe in order to grow a business. In other words, a company that practices authentic marketing says what it means and, more importantly, backs it up with action.
In our tutorial below, we examine case studies of companies that have successfully used authentic marketing in action, and explain how you can employ this strategy to grow your own financial planning business.
TimeStamps of Content Offered in the Webinar
1:42- What is your story? Define your purpose
2:41- Twenty Over Ten’s story
4:40- What is authentic marketing?
6:20- Brand example: Lodestar Financial Planning
8:13- Brand example: Pro Wealth
9:20- Brand example: Inspiration Planning
11:15- Brand example: Gibson Wealth
12:50- Brand example: Fintentional
13:40- Why authentic marketing?
14:55- Assess your current marketing: the 5 second test
16:56- Establishing an authentic voice
17:56- 4 ways to create an authentic voice
18:47- #1 Know and accept yourself
20:38- Brand example: Instagram > Burbn
24:30- #2 Be clear and direct
25:08- Brand example: Mint Blog
28:24- #3 Be honest- vulnerability and emotions go a long way
30:38- Brand example: Warby Parker
35:35- #4 Create a community
37:23- Brand example: GoPro
39:00- Homework: Now it’s your turn. Do this next.
Other Marketing Webinars: The 4 Types of Content Your Website Needs or What To Share in 2017: A Year of Content Marketing Ideas for Financial Advisors