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By Blair Kelly Company

Start Your Year With Brand New Content (January Edition)

5 minute read
Start Your Year With Brand New Content (January Edition) Featured Image

It’s hard to believe the new year is here, and we’re excited to share our brand-new content. 💫 From understanding the home sale tax exclusion to your financial goals for the year and more, we think you’ll love January’s content.

New content

What’s New in Lead Pilot and Content Assist This Month? Let’s Explore:

Editorial Content

Here is a roundup of all the titles we’ve added this month:

  • What Is an Intentionally Defective Grantor Trust?
  • Understanding the Home Sale Tax Exclusion
  • 5 Rags to Riches Business Leaders
  • What To Do When Your Income Reaches Six Figures
  • Who Is Your Financial Mentor?
  • Rain, Snow & Ice: 4 Tips for Preventing an Insurance Claim This Winter
  • 5 Financial Goals for the New Year
  • You’ll Spend Thousands on Healthcare This Year. Can an HSA or HRA Help?
  • January Is National Financial Wellness Month

What to do when your income reaches six figures

What’s New In Lead Pilot?

Automated Drip Campaigns (and How to Edit Them for Higher Engagement!)

1. Starting the New Year Right
New Years is the perfect time to make financial resolutions and drop a few bad money habits. This Facebook campaign focuses on lessons and strategies for starting the new year right.

TIPS To Get More Engagement With This Campaign:

  • Personalize your posts to best reach the niche
  • Ask questions and use engaging headlines to generate conversation on your posts
  • Remember to interact with commenters, especially where you encourage engagement within the post. For example, when sharing an article, ask members of your firm to get the ball rolling by commenting on the post

Content campaign


  • [Video] What You Need to Know About Social Security

What you need to know about social security


  • [Infographic] What’s My 2023 Tax Bracket?

what's my 2023 tax bracket infographic

Canadian Content

  • Canada’s “Great Retirement”
  • 5 Best Canadian Business Podcasts

Canadian content

Where To Find the New Content

For individual content pieces [editorial, infographics and videos]:

  1. Login to your Lead Pilot account
  2. Click on the “Content” tab at the top of the dashboard to be taken to the library
  3. All the most recently added pieces will appear right at the top of the library

For multi-channel drip campaigns:

  1. Login to your Lead Pilot account
  2. Click on the “Campaigns” tab at the top of the dashboard to be taken to the library
  3. Click the purple “Create Campaign” button in the upper right-hand corner
  4. Choose “Curated Campaigns” in the pop-up
  5. The two most recently added campaigns will be at the top of the page

If you’re a current Twenty Over Ten customer, you already have access to this service adding Content Assist to your site is easy.

Once logged into your Twenty Over Ten dashboard:

  1. Visit Manage Posts
  2. Add New
  3. Content Assist.
  4. If you are a current customer and need help unlocking Content Assist on your site, check out this step-by-step guide.

Be sure to check back next month – we’ll fill you in on even more exciting updates and new content drops.

Don’t Forget to Subscribe to Twenty Over Ten’s Email Newsletter!

Drop your email below and every month we’ll send you marketing tips, product announcements, webinars, and workshop invites, and more 🤩

About the author

Blair Kelly

Blair is a marketing manager at FMG and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.

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