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By Lauren Keeports Outreach

Five Little Things for Your Monday: October 24, 2016

3 minute read

We hope everyone’s Monday is off to a great start! Here’s this week’s Five Little Things for your Monday:

1. SEO is not dead; it’s just a shape-shifter

Columnist Stephan Spencer talks about how search engine optimization has changed over the years, noting that it’s still very much alive — just vastly different from the way it once was.

Marketing resources for financial advisors

Marketing resources for financial advisors

2. Connect audience insight to your SEO strategy

Columnist Chris Liversidge believes that audience enrichment data is key to making better optimization decisions and that search marketers should be ready to engage with an audience-led strategy.

3. How Marketers Can Use VR to Make Them a Success

Virtual reality (VR) is the next big technology (even for financial advisors!). And it’s growing at an extraordinary rate. The Oculus Rift for gamers has been one of the most successful VR devices to date. By 2020 it’s expected that 30 million U.S. consumers will be using the technology. What hasn’t been looked at, though, is how marketers can use VR to make their campaigns and their businesses successful.

Marketing resources for financial advisors

Marketing resources for financial advisors

4. Here’s How My Email Newsletter Remains My Best Marketing Tool

Newsletters easily made the transition from snail mail to email, but now they are so old-school that marketers don’t realize how well the good ones work. This article explains how email newsletters can still be incredibly effective for a company. Psst: for even more on this topic, check out our Series: Email Marketing for Financial Advisors

  1. Writing a Strong Subject Line
  2. Best Times to Send Campaigns
  3. Choosing an Email Service Provider
  4. Message Content – What To Include
  5. Building a list for your email marketing campaign 

5. Here We Grow: Four Tips to Scale Localized Marketing

It’s exciting to be part of a growing business. But growth can also be stressful, especially when it comes to marketing. In fact, sometimes growth can cripple your business if you do not have the resources to adequately support it. So how do you efficiently and successfully deliver engaging localized marketing as your locations multiply? Try these four tips to help minimize the growing pains as you scale your localized marketing efforts to fit your expanding business.

We hope you enjoyed this week’s Five Little Things and found them helpful!

You might also like: Are You Making These Common Compliance Mistakes and Blogging + Landing Pages = Lead Generation Machine

THE COUNTDOWN IS ON!

Be sure to check out: All Eyes On Us, We Have Some Big News Coming