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By Lauren Keeports Outreach

Five Little Things for Your Monday: October 17, 2016

4 minute read

Happy Monday, everyone! Today’s Five Little Things features blog posts that all focus on different aspects of email marketing. These simple guidelines and suggestions will help you create effective, successful email marketing campaigns. So, here’s this week’s Five Little Things- Email Marketing 101 edition!

1. Writing a Strong Subject Line

What’s the first thing that you notice when you receive a new email in your inbox? For most people, the first thing that they read is the email’s subject line. Subject lines determine a person’s initial reaction to that message and often decide if the subscriber opens the email at all. The success of your company’s email campaigns begins with writing a strong subject line and this post includes seven tips to helping you do just that.

2. Best Times to Send CampaignsMarketing resources for financial advisors

There is an optimal time to communicate with your audience. When choosing this time, there are several important variables to consider. This post breaks down four key factors to keep in mind when scheduling your email marketing campaigns and will help you more effectively choose when to reach out to your clients and prospective clients.

3. Email Service Providers

There are a ton of service providers available to choose to facilitate your firm’s email campaigns, and it can be daunting to select which one is right for you. In this post, we break down the key features and differences of three main players in email service providing: Aweber, Constant Contact, and MailChimp.

Marketing resources for financial advisors

4. Message Content

It is imperative to produce and send content that is valuable to your subscribers. Doing this creates value for your company, as well as helps to build your brand and create rapport. Here, we lay out and describe four key message content components.

5. Building and Segmenting Subscriber Lists

It is crucial to constantly add subscribers to your email marketing campaign lists and to tailor your messages to them accordingly. Almost everyone has an email address now, so you have the opportunity to reach a huge number of people with your messaging. However, inbox clutter is on the rise and this has caused many to become increasingly sensitive to unwanted communication. Because of this, you need to develop your subscriber lists with relevance and care. When you do send an email, make it worthwhile for your audience to read it! This post will explain how to build and segment your subscriber lists effectively.

We hope you found this week’s Five Little Things- Email Marketing 101 edition insightful and that these posts provide you with some guidance to creating your campaigns!

You might also like: How Financial Advisors Can Use Landing pages to increase Lead Generation With a Niche and Your website is awful and it’s a problem

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