Happy May! We’re two days into the month, and are so excited to be moving quickly towards summer. We wanted to kick off the week with a “Five Little Things” article that includes tips for optimizing your website for local SEO, key social media trends, how to keep up with the latest fintech trends and much more!
SEO is such an important part of your firm’s online presence, and in this article, FMG Suite focuses on local SEO. This type of SEO helps businesses stand out while also driving more traffic to both website and storefront with the help of online leads. So, how can you optimize your website to boost local SEO?
- Utilize Google My Business
- Make sure your information is consistent
- Create content specifically for locals
- Make your site friendly
- Engage with your local community
Find out more about each in the full article.
2. Key Social Media Usage Trends, Based on Analysis of Over a Billion Posts [Infographic] via Social Media Today
When you have a better understanding of the latest trends, then your overall social media strategy can better thrive. So, what trends should we be on the lookout for in 2022 and how can we implement them into our marketing strategy? The infographic in this article provides the information that you need to know to succeed and get the most out of your social this year.
Are you keeping up with the latest trends in financial technology? Like many industries, things move quickly, so it’s important that you are keeping up with the latest trends and tools. Tune into this episode, as Matt Halloran caught up with Rusty Sommer of Flyer Financial Technologies, as they discussed:
- How Flyer Financial Technologies’ cloud-based solution improves your investment process
- Major Fintech trends every advisor should know about
- How advanced tech stacks help you spend more time on client relationships
- How to remain technologically relevant for years to come
- And more
Get all the insight here so that you can be a step ahead this year!
Advisors have often been trained to perfect their ‘elevator pitch’ as a way of generating business development opportunities and leveraging any social situation. Looking to meet others in this way and boosting their referrals was the main way to network. Well, times are changing, and in this episode, Michael Kitces discusses the changing connotation of the word financial advisor and how you can learn when the best time to prospect is and how casual and “real” conversations can go a long way.
Video marketing has become the most effective and popular digital media strategy. In fact, according to our recent digital marketing study of 200+ advisors, advisors getting 11+ more clients per year from digital marketing were most likely to use video. But, we understand that getting started can be intimidating, even though it doesn’t have to be! In this article, learn how you can start recording video on a budget!
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About the author
Blair is a social media strategist for FMG Suite and Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.