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By Elizabeth Ritger Outreach

Five Little Things for Your Monday: March 19, 2018

6 minute read

Between March Madness, tax season and spring just around the corner, we’re sure you’ve got a busy schedule. But don’t worry, we’re not going to let you fall behind! Here’s some of this week’s top marketing articles covering financial marketing, blogging and content.

1. When to Insource Versus Outsource Your Financial Marketing via Advisor PR

What to do or what not to do. That is always the question! It’s a common narrative by industry coaches to “pick the three things that only you can do, and delegate the rest!” But what happens when you delegate important “big stuff” to an internal team that doesn’t know where to start? Or conversely, you delegate the “little stuff” to an outside team of experts. Neither is efficient or cost-effective. In the first scenario, your team is spinning their wheels and left to their own knowledge and capabilities to just “figure out” how to get you what you need. In the latter, you’re paying consulting rates for administrative tasks. Neither is a good idea for a business owner.

Let’s reset the narrative. Yes, you should only do what you do best. And then your team, whether internal or external, should only focus on what they do best. Nothing too far above or below their pay grade.

2. Work Smarter, Not Harder, on Your Blog via SEI Advisors

At the end of 2017, SEI wrote 2 blogs (Social King and Social Queen) focused on content and distribution. In them, they discussed blogging as a wonderful way to differentiate you and your firm from your competition, and set yourself up as a thought leader. Today’s blog features Susan Weiner,must follow on social media for any advisor who is trying to grow their businesses. Susan is a writer-editor and chartered financial analyst (CFA) who helps financial professionals increase the impact of their writing on clients and prospects. Here are 5 key tactics to help you on your blogging journey.

You’re a busy professional. You don’t have unlimited time to devote to your investment or financial planning blog. However, if you’re blogging without a strategy or plan, you’re wasting time. Advance preparation, as SEI explains below, will allow you to work smarter, not harder, on your blog.

3. How to Make Your Content Spread Like Wildfire With This Simple Strategy via Entrepreneur

Ever feel like your content doesn’t get the traction it deserves? You spend so much time crafting valuable content you know will help your audience, yet it doesn’t reach them.

The truth is, we live in a world of too much content, meaning you face an uphill battle to capture someone’s attention and point them toward it (no matter how good and valuable it may be).

Creating great content is only part of the battle, so I’d like to show you the process I take after spending millions of dollars on content marketing that today magnetizes my audience toward what I create, and ensures they actually consume it.

4. Your Word Choice Matters with Clients and Prospects via ETF Database

Do you carefully consider the words you use with your clients and prospects? Have you ever thought about the impact that your word choice can make on your highly coveted client relationships?

Well, if you don’t, you might want to reconsider.

You have to think about more than what words you use with your clients; you also have to consider what your clients and prospects hear you say.

5. Use Google to tune your marketing via The Client Driven Practice

Most advisors sound alike. They say similar things. They have websites that are hard to distinguish from each other. You probably do, too. And it’s one of the reasons you don’t attract as many clients and referrals as you want.

Effective marketing answers the ultimate question: why should I hire you over all the other advisors I could choose from? A part of that answer comes from inside your firm and part of it comes from outside. What do you do that addresses the unique needs, wants, and desires of your target client? And what is everyone else offering? Knowing the answer to that second question can be a big help in effectively answering the first.

There is an easy way to understand how your message differs from your competition – Google them.

You May Also Like: New LinkedIn Features that Advisors Need to Know, The 7 Deadly SEO Sins and Content Marketing Toolkit: Tips & Templates for Financial Advisors