Are you struggling with your local SEO? Maybe you are trying to find a social media strategy that really works. Whatever it may be, this week’s “Five Little Things” article is just for you. Be sure to give it a read and start your week off right.
1. Struggling With Local SEO? 5 Tips For Financial Advisors To Boost Traffic via Perfectly Planned Content
Does your business show up locally when someone searches for you or someone in your industry? Local search is a really important aspect of your online presence, so if you aren’t showing up, then it can be incredibly frustrating. Are you ready to boost your local SEO and drive more traffic to your site? Here are five tips that can help.
- Take your Google My Business page seriously
- Start collecting reviews
- Feature local content
- Improve your “link” game
- Make sure your website is mobile-friendly
Ready to boost traffic this year? Find out more about each point in this blog from Perfectly Planned Content.
2. Why Every Financial Advisor Needs An About Page (And How To Write Your Own) via FMG Suite
Your website is one of the most important elements when it comes to establishing your brand, so how can you best use your site as a “digital office?” There are many key aspects to include, and one of those is an “About Us” page. It’s critical to attract new prospects and engage with current clients. Check out the full blog to learn more about why every advisor needs an “About Us” page plus five tips for writing a strong one.
3. How Choosing A Niche Can Help Financial Advisors Conquer The 3 B’s Of Marketing Differentiation via Kitces
Choosing a niche as a financial advisor is a great way to boost your marketing and get more for “bang for your buck.” But how can it also help advisors to conquer the “3 B’s of Marketing Differentiation?” For one, working with a niche narrows the competition, making it easier for advisors to be bold. It also makes it easier to offer a blanket message. And lastly, it becomes easier for marketers to build relationships. If you want to learn more, then be sure to give this article from Kristen Luke a read.
4. Social Media Strategy to Attract Ideal Clients via Streamline My Practice
As you know by now, a strong social media strategy is great for attracting the ideal clients to your advisory firm. But, what type of strategy is driving the most growth? This video shares exactly what it takes to create a strategy that works, including:
- The medium of communication that will give you the best results on social
- Benefits of video
- How to turn viewers into clients
- And much, much more!
Check out the full video below and start boosting traffic through social.
5. 7 Steps in Mapping Out an Effective Social Media Strategy [Infographic] via Social Media Today
Creating an effective social media strategy is a great way to connect with your current clients while also driving more leads. These seven steps will help you to map an effective strategy that works for you. Check out the full infographic below.
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About the author
Blair Kelly
Blair is a social media strategist for FMG Suite and Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.
