How are we over halfway through July? Time flies when you’re having fun, and we hope you are having a great summer so far! We’re kicking off the week with a Five Little Things article, and this week we’ve got some awesome reads on how to make our website more interactive, how to nurture your audience and a whole lot more. We hope that you enjoy it! Have a great week.😎
Your advisor website is the most important element when it comes to connecting digitally with others. So, what if you were to make your website more interactive? Johnny Sandquist has four ways to do this. They are:
- Have effective calls to action
- Use pop-ups and animated elements
- Utilize chatbots
- Take advantage of interactive videos
Find out more in the video below!
As a financial advisor, you may have noticed that some of your clients have a harder time communicating their goals than others. If you can help them to uncover their goals, then it may motivate them to start saving more and making smarter money decisions.
So, rather than simply asking, “What are your goals?” ask them something that is more related to outcomes. Focusing on outcomes is a great way to understand right away whether or not you can actually help them with what they’re looking for. For more insight, check out the video below.
3. Episode 62: Building a Media Ecosystem to Nurture Your Audience: A Discussion With Michael Batnick via The Advisor Lab
In this episode, find out how to create a unique and powerful place of knowledge for so many people within our space. If you are an advisor looking to produce more content, then this podcast dives into what advisors should expect when building any content series.
4. via Covisum
Most financial advisors are focused on serving a specific local market, and as many people want face-to-face contact with advisors, they should build solid local brands by providing strong customer service and cultivating a positive reputation in their local communities.
Like other forms of digital marketing, local SEO is a great way to increase your virtual visibility among your local audience.
With Google announcing that they will be ending the third-party cookies, what does this mean for financial marketers? The full article offers insight.
Struggling With What Content to Share on Social Media or via Email?
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About the author
Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.