No Monday blues here! We’re ready to take on the week with a roundup of some of our favorite articles in digital marketing. In this roundup, we have tips on social media, blogging, and business strategy. Grab a warm cup of ☕️ and get after this Monday!
You’d think financial advisors plan everything before jumping in, but more often than not, advisors try to gain recognition without a set marketing plan. During “Proven Marketing Strategies to Grow Your Business,” a panel discussion at TD Ameritrade’s National LINC conference in San Diego, the chief marketing officers of four large RIAs discussed some of the biggest mistakes – and best practices – that they see advisors making in their marketing efforts.
Creating effective content is a skill which takes time and effort to master. There are so many elements to nail, like the headline, keywords, images, and too many more. Thankfully, technology can help to speed up the learning curve quite a bit. If one of your goals in 2019 was to blog more, these tools will be right up your alley! Here are the tools they go over:
- Emotional Marketing Value Headline Analyzer
- Yoast SEO
Some advisors think they’re supposed to push hard to get prospects to commit to working together, but they don’t feel comfortable pushing too hard. Instead of getting anxious, keep these tips in mind towards the end of the meeting:
- If it feels right, tell them you’d like to work with them and explain the next step.
- If you sense they’re not ready to commit immediately, give them time to think about it.
- If you don’t get a yes then and there, let them know when you’ll connect to get their answer, and follow through.
Just like recruiting clients, recruiting people to work at your firm needs to be a detailed process. Amir Bormand joins Top Advisor Marketing to use social media to find the right people and bring them into their business. Leveraging digital content, Amir is trying to break away from traditional methods of recruiting to create a space that is open to a much more social conversation. If you’re looking to grow your team soon, this one’s for you!
5. Independent Financial Advisors Can Wear Many Hats: Here’s One You May Want to Avoid via Technology Tools for Today
Technology integration isn’t an option anymore – it’s a MUST. But if you aren’t a software company, you shouldn’t make technology your whole brand. Technology is a tool that you can use to better serve your clients and run a more efficient business. But Technology Tools for Today says it’s important to determine exactly how you will automate to effectively scale your business. Learn how!