With Christmas just right around the corner, we can’t help but get into the Holiday spirit here at Twenty Over Ten! Take a break from your busy day and settle in with a cup of hot cocoa or your favorite cup of joe to read our top reads this week on how to ensure your emails get opened, balancing your growing financial advising business, social media trends for 2020, call-to-action examples, and tips to improve your email marketing strategy.
1. 5 Ways To Ensure Your Emails Get Opened via Lead Pilot
Email marketing remains one of the most effective marketing tactics. However, with so many emails being sent every single day and user’s inboxes being flooded, how do you make sure your emails stand out? This article highlights 5 tips to make sure your emails get seen and opened.
2. How to Scale Your Business Without Losing Focus via Susan Danzig
How do you balance growing your business and maintaining focus on your current clients? It can be stressful if you don’t have a plan in place. The secret to a successful growing business is to implement a strategy long before your business begins to take off. This will allow you to make sure that you are implementing the ideal balance between present and future success. Learn four essential tips from Susan Danzig to help you effectively manage your growing business.
3. 6 Key Social Media Trends to Watch in 2020 via Social Media Today
Social media is continually changing, which is why it is critical that you stay up-to-date on the current trends to optimize the success of your own social media strategy. This article predicts the 6 areas that social media will shift to in the new year:
- Influencer Marketing Will Continue to Grow
- Shopping on Social Media
- Stories Will Become Marketers Darling
- Augmented Reality (AR) Will Become Mainstream
- Chatbots
- Improved Customer Service
4.
Incorporating strong and compelling call-to-actions (CTAs) that really catch visitors’ attention is essential. If you are not utilizing CTAs you are missing lead-generating opportunities. If you are just getting started with creating CTAs on your website, or if you have been using CTAs but want to take your CTAs the next level, take a look at these 17 examples to give you some fresh inspiration.
5.
Making your email campaigns effective can be challenging. After all, how do you make your emails stand out in a sea of emails? Here are 7 tips the article highlights to help you make your emails more effective:
- Personalize Your Emails
- Pretend You Are Writing to Your Favorite Client
- Be Brief
- Give More Than You Ask For
- Include a Call to Action
- Craft Messaging That Resonates
- Polish Your Subject Lines
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