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By Blair Kelly Outreach

Five Little Things for Your Monday: August 13, 2018

5 minute read
Five Little Things for Your Monday: August 13, 2018 Featured Image

Do you have any final vacations planned before the end of the summer? Now is the time to make that last minute trip to the beach so that you can relax before the years get back into full swing.  Before you make those plans though, it would be a great time to catch up on the top news in marketing, social media and app development.

1. Generation X Marks The Spot For Wealth Management and Financial Services via April Rudin

Generation X, born between the years of 1965 to 1980 have often been forgotten about when it comes to marketers across most industries. According to Deloitte, they predict that Generation Xers will experience the highest increase in their share of national wealth through 2030, increasing from less than 14 percent of total U.S. net wealth in 2015 to nearly 31 percent by 2030.

There are some strategies that will help you market to millennials, such as, using digital technology, meeting their needs and going beyond knowing the brand, but actually understanding their unique needs.

2. Facebook Provides Tips on How to Enhance Audience Connection via SocialMediaToday

Facebook helps to connect so many people daily, but are you doing it correctly? Publishers can learn tips on how they can improve their digital performance by connect with their audience in the mid-funnel.  While this does pertain to publishers, these five tips can really be used to help people across multiple industries.

1. Know Your Target Audience
2. Website Visits=Opportunity
3. Utilize Storytelling
4. Enhance Connection with Events
5. “Brand Stickiness”

3. Going Mobile: How Every RIA Can Offer Clients a Customized Mobile App via Technology Hub
In the first quarter of 2018, smartphone users had access to 2 million apps on the Apple App Store. When there are so many to choose from, it may not seem worth it to get one for you advisory, but with the amount of time spent on our mobile devices daily, customers will come to expect that your firm has one.

The best apps will help your clients in two ways. They will replace multiple website logins with a single place to access their entire portfolio and the app should give clients a digital experience that is just as good as an in-person visit.

Once you have decided that you would like to offer an app, you can either:
1-Build it yourself
2-Hire a developer
3-Create a white-labeled version with a technology partner

Read on to see what is the best option for you!

4. Creating and Using Personas to Attract Agency Clients via Cision

What exactly are personas, and how can they help your marketing efforts? Even though making a pitch personal by showing the client how it can help them specifically is important, it is not often the best route to go about with the initial pitch when your time is limited.

When it comes to building a persona, you need to be able to tailor individually to each client, because you won’t use the same pitch for every industry. It is important to start building out for each client and creating a persona.

5. The Science Of Storytelling via Marketing Land

Storytelling is very important in the marketing world, but what exactly is it that makes it work so well? If you are a good storyteller, then you have the better chance of great engagement, retention and influence. Here are some explanations of why it can work so well when done correctly.

  1. Stories are all about movement
  2. A good story moves us, too
  3. Good stories catch your eye, draw you in and move you to action
  4. Metaphors are the most basic stories
  5. Stories make ideas real for their audience

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