Blogging is so critical to your overall marketing strategy. Having a strategic blogging strategy can help you generate leads, grow your business’s brand, and boost your SEO all at the same time. If you want to establish yourself as a thought leader within your industry, it’s essential that you create click-worthy blog content.
Blogging is the third most utilized form of content marketing.
Despite blogging being such a crucial component of your marketing strategy, many people don’t actually read blogs. In fact,
5 Ways To Create Click-Worthy Blog Content
1. Include Video
Videos get the most engagement which is why adding them to your blogs is a great strategy. Video marketing is extremely effective and powerful, especially when it’s included in your blog. Incorporating videos on your blog is great because they are generally about a specific financial topic that your website visitor is interested in. Videos are the most efficient and engaging way to get relevant content in front of current and prospective clients.
The average user spends 88% more time on a website with video.
In the example below, Twenty Over Ten client, Wealthkeel LLC, utilizes a video on their blog, “7 Contract Topics Every Physician Needs to Review”. The video immediately catches your eye as you are scrolling and perusing through the blog. The whole point of including a video in your blog is to get the reader to stop and engage with your content, which is exactly what this video does. So, if you’re looking to get more traffic to your blog, utilizing videos is a great strategy.
2. Incorporate Infographics
It’s no secret that including visuals such as images and video content within blogs is effective, so why not include infographics as well? Infographics are wonderful because they allow readers to digest a lot of important information such as charts, statistics, and graphs, all at once. Additionally, you can repurpose the infographic and share it on social media. This will get more eyes on your content and build your blog traffic in no time.
30% of marketers use original graphics, such as infographics, more than any other type of visual content, including videos and GIFs.
At Twenty Over Ten, we included an infographic in our latest blog post with digital marketing resources for financial advisors. If there’s ever a chance to turn valuable and relevant information into a visual, do it! Infographics are great multi-purpose content than can be used in numerous facets of your marketing strategy so the time and effort you spend on
3. Utilize Statistics and Data
Not only does incorporating a statistic or a graph help illustrate important data, but it also helps build the credibility of your blog. People want to know that what they are reading is factual and isn’t just something you are making up. If you utilize statistics and data throughout your blog, it will help support the information that you are sharing within the blog. Furthermore, by including statistics and linking to those other sources, your content may appear when they search for those certain statistics or charts.
In the example below, Twenty Over Ten client, Quarry Hill Advisors, includes a chart on their blog to help readers understand the tax code and how it has evolved over the years. Adding a visual such as a graph backs up the point that you are trying to make and also adds an eye-catching visual.
4. Use SEO Best Practices
Creating click-worthy content means that you not only need to generate content to make users happy, but Google happy as well. In order to rank higher in Google and ensure that your blog content gets seen (and clicked on) you need to implement Search Engine Optimization (SEO) best practices. Here are some of the top SEO best practices to incorporate into your blogging strategy today to boost traffic to your blog:
- Implement a link building strategy
- Include keywords
- Include meta descriptions
- Compose compelling headlines with keywords
5. Share Your Blog Content on Social
Once you have created your blog, make sure to share it on all of your social media platforms. Social media is a great way to repurpose your content and get it in front of a broader audience. Often times on social media, people re-share posts, which means that your content will get seen by more than just your followers. So, if you’re looking for more ways for your content to get seen, social media is a great tool to use.
Additionally, incorporating social sharing buttons on your blog allows readers to quickly and effortlessly share your blog content on their social media profiles. As you can see below, Twenty Over Ten client Life Strategy Financial provides readers the option to share their blog content on Facebook, Twitter, and LinkedIn.
By clicking on the Twitter button, it takes the user to a social sharing link so users can easily share your blog content. Remember, the easier you make it for website visitors to share your content, the more likely they’ll share it.
Last But Not Least
Generating compelling and click-worthy content may seem overwhelming but rest assured it is very doable. It’s all about trial and error. See what works and what doesn’t and revise your strategy from there. These four tips should help you build traffic to your blog in no time.
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About the author
A part of Twenty Over Ten’s digital marketing team, Lauren is a Content Creator. A true Carolina girl through and through, she loves everything about Fall (yes, especially #PSL ☕) and can’t resist a fluffy yellow lab.