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By Elizabeth Ritger Outreach

Comparing Website Providers for Financial Advisors in 2018

16 minute read
Comparing Website Providers for Financial Advisors in 2018 Featured Image

Features at a Glance

Twenty Over TenTwenty Over Ten FMGFMG Suite AWAdvisor Websites Advisor Launchpad
Monthly Cost FREE $169 – $329 $29 – $299 $59 – $129
Access to a designer ✓ $ $ $
Customizable design ✓ $ $ $
Responsive themes ✓ ✓ ✓ ✓
Free SSL Certificates ✓ ✓
Unlimited pages ✓ ✓
Unlimited landing pages ✓ $
Unlimited file storage ✓
Compliance Archiving ✓ ✓ ✓ ✓
Lead Generation Forms ✓ ✓ ✓ ✓
Blogging ✓ ✓ ✓ $
Live Chat with Compliance ✓ $
Customizable Blog Content ✓
Support ✓ ✓ ✓ ✓
Trial Period 14 days 7 days 14 days
Local Search Optimization $ $ $
✓ = included // $ = additional cost

The Full Review

Below is a more detailed review of the fees and services offered by each of the aforementioned companies. All information is taken directly from each company’s website. For the most up-to-date information, please visit each company online to learn more.

Note: All prices listed as of January 10, 2018

Twenty Over Ten

FMG Suite

Advisor Websites

Advisor Launchpad

twenty over ten websites for financial advisors

What to Know (What’s Unique)

With the launch of V2 in early 2017, Twenty Over Ten has taken the title for the most comprehensive website management and blogging tool for financial advisors. They are also the most secure. All clients on v2 can add SSL certificates to their sites automatically, with no additional cost which increases security for website visitors and boosts SEO. With a single monthly price, all advisors have the ability to manage their entire online marketing and tailor their website design and content to add unlimited landing pages and lead generation forms, and all content is easy to update with an intuitive inline editor, which allows you to see exactly how your website changes will look in real time.

In early 2018, Twenty Over Ten launched Content Assist, a new feature which integrates with your Twenty Over Ten account, making blogging fast, affordable and customizable. For no additional fee, Twenty Over Ten site users have access to blog articles that they can post directly to their website, or (most importantly!) they can take and edit, customizing to fit their own unique audience. This is only available to our clients, but is included in all of our packages.

Perhaps the most desirable feature however is Twenty Over Ten’s design and support team, and the fact that all clients (whether they build themselves or leverage the Twenty Over Ten team to build a website for them) can speak to a designer to help them communicate what makes them unique.

Explore all of the features

Monthly Price & What’s Included

FREE with a $89/mo website package

Content Assist is included for no additional charge to all Twenty Over Ten website packages. A package is only $89/ month, and Content Assist comes free with it! 

What’s Included:

  • Access to a designer (with setup)
  • Responsive frameworks (fully customizable)
  • Unlimited pages
  • Unlimited landing pages
  • Unlimited file storage
  • Automatic Compliance Archiving
  • Free SSL Certificate
  • Unlimited Forms
  • Unlimited blogging capabilities

  • In-app messaging with compliance (if advisors are affiliated with a Broker Dealer)
  • 10,000+ Analytics (provided by google)
  • Unlimited Support: tickets, email support, access to knowledge base Articles
  • Free 14 day trial period
  • No commitment, cancel anytime

Getting Setup

Twenty Over Ten offers you the opportunity to build it yourself at no cost, or leverage one of their award-winning designers to do the heavy lifting and create a website for you.

Self Builder

NO setup fee + Free 14-day trial

Customize a Framework
Design your new website using one of our hand-crafted frameworks built by expert designers that you can easily personalize to match your unique brand. Upload your logo, choose colors, and personalize images.

Make It Your Own
Craft your content in-app using our intuitive inline editor, which allows you to see in real-time how your site will look as you are editing. Add Calls-to-Action, landing pages, and setup your blog.

Review & Publish
Connect to your compliance team if necessary and send for review before publishing. Publish to your own domains in one click while your website is archived automatically for you.

Website Conversion

$500 one-time setup fee.

Get In Touch
Our Migration package is perfect for those who love our designs and want to be on our platform, but want us to migrate their current site over. Get in touch and we’ll ask a few questions and setup your account to get started.

Provide Assets
Our designers will take your current logo, website content (and any other elements you want to keep) and move it over to a new design. We’ll apply your assets to one of our frameworks to closely match your existing website.

Review & Publish
After you (and your compliance team) review and approve, we will handle launching your new website to your domain. You’ll then have access to training to learn how to make updates and manage your site.

Tailored Design

$1,200 one-time setup fee.

Meet with one of our expert designers to outline your website needs and the overall marketing goals and objectives your new site should help you achieve.

Design & Review
After receiving an initial website design, you’ll have two additional rounds of design and review, plus the opportunity to submit to your compliance team for approval.

Launch & Training
After you (and your compliance team) review and approve, we will handle launching your new website to your domain. You’ll then have access to training to learn how to make updates and manage your site.

Additional Services

Twenty Over Ten offers a variety of additional services to help advisors create a strong brand, an engagin website, and powerful social media presence. This include various copywriting services, social media services, and logo design. We also offer Content Assist, an exclusive blogging service for your website. Twenty Over Ten site users have access to tailor-made, customizable content that can boost your online presence to make it more engaging and search-engine optimized.

Learn More


What To Know (What’s Unique)

FMG Suites is perhaps the largest player currently in the market, especially since acquiring Advisor Launchpad. However, the website company is still separate, meaning Advisor Launchpad still provides its own sites.

FMG offers a suite of tools for online marketing (including email and video), but this of course can be pricey (upwards of $200/mo in addition to the setup fees). They come equipped with preloaded content, which can be a benefit for some advisors, but beware that content farming is bad for SEO and that content is available to all other advisors on the platform. Having unique content is especially important today when online presence is the most important thing a company can offer.

Advisors do have the ability to customize their site (at least to a minimal degree) but it comes with a price. Prepare to pay a big fee for something custom.

Monthly Price & What’s Included

$169 /month

STANDOUT™ – Get a beautiful website preloaded with award winning content and some tools to drive traffic back to your marketing hub.

What’s Included:

  • Responsive Website Templates
  • Curated Content
  • Blog & Event Builders
  • Custom Email Builder
  • Social Post Scheduler
  • Automated Marketing Campaigns
  • Support

$239 /month

CONNECT™ – In addition to a great website, add marketing campaigns that turn your clients into raving fans.

What’s Included:

  • Everything in the STANDOUT package, plus:
  • CRM Integration
  • Handy Email Library

$329 /month

ATTRACT™ – Take your website and campaigns a step further with lead generation tools that draw in new prospects and grow your business.

What’s Included

  • Everything in the CONNECT package, plus:
  • Page Gating
  • Ebook & Quiz Section
  • Presentations
  • Local Search

Getting Setup

Express: $299 setup fee

Choose from one of six themes.

Concierge: $999 setup fee

Work with a Website Specialist to customize your homepage.

Exclusive: $1,999 setup fee

Access 24 limited edition designs and work with a designer.

Additional Services

FMG Suite offers a variety of copywriting services to help advisors develop copy for their website and a SEO package. There are also a bundle of additional non-website related services available as well, such as video and presentations.

Learn More


What to Know (What’s Unique)

As the oldest player in the market, Advisor Websites serves a broad range of financial advisors. While they offer a low price-point for their base StartUp package, keep in mind customization and compliance archiving is not included here. While Advisor Websites come with preloaded content (excluding the StartUp package), beware that content farming is bad for SEO and that content is available to all other advisors on the platform.

Furthermore, landing pages come with an additional cost of $9/mo. Adding integrations also comes with a price, clocking in at $25/mo. White-labeling your website also comes with a $300 one-time fee. As you can see, the cost can rack up quickly for a lot of core features you may want to have a truly unique presence online.


Learn more

Monthly Price & What’s Included

$35 /month Annually – $29/mo


What’s Included:

  • Responsive Templates
  • Blogging
  • Support: Tickets and access to knowledge base Articles

$95 /month Annually – $79/mo


What’s Included:

  • Everything in the StartUp package, plus:
  • Compliance Archiving
  • Lead Manager
  • Content Library
  • Phone Support

$185 /month Annually – $149/mo


What’s Included:

  • Everything in the Traction package, plus:
  • Integrations
  • Social Media Scheduler
  • Live Chat Support

$325/ Month- Annually $299


What’s included:

Everything in the Expansion package, plus:
Account Manager
Advisor Websites Logo Removed

Getting Setup

StartUP: No onboarding fees

Users create sites by themselves

Traction: $600 onboarding fee

Work with a Website Specialist to customize your site with standard templates, add up to 5 team members, and standard content pages, no 1:1 training session

Expansion: $1,200 onboarding fee

Everything included in the Traction onboarding package plus: extra templates, add 10 team members and additional pages

tycoon: $2,500 onboarding fee

Everything included in the Expansion onboarding package plus: Account Manager, add up to 25 team members, add up to 30 additional pages

Additional Services

Advisor Websites does not offer additional enhancements for your website.

What to Know (What’s Unique)

Advisor Launchpad is now owned by FMG Suite, although they still offer separate website designs. Their website extension offers some standard website packages. The more costly packages offer some basic functionality, such as blogging, which is necessary for many advisors who are trying to connect with potential clients and create dynamic content. So be aware that the basic Atlas package might not include some of the basic features other platforms offer.

Monthly Price & What’s Included

$59 /month

Atlas – Start Simple

What’s Included:

  • Basic Themes
  • Editing Tools
  • Compliance Tools
  • Archiving
  • Event Builder
  • Support

$79 /month

Delta – Content Integration

What’s Included:

Everything in Atlas plus:
Content Library

$129 /month

Titan – Tailored for Your Voice

What’s Included:

  • Everything in Delta plus:
  • Blogging Tools
  • Social Media Scheduler

Getting Setup

Express: $499 setup fee

Choose from one of six themes.

Concierge: $1,299 setup fee

Work with a Website Specialist to customize your homepage.

Exclusive: $2,499 setup fee

Access 24 limited themes and work with a web designer.

Additional Services

Advisor Launchpad also offers pre-designed pages, copywriting services, SEO, local search and PPC advertising bundles at an additional cost.

Learn more

Struggling With What Content To Share on Social Media or via Email?

We are offering access to our content for advisors to use via Lead Pilot for 7-days completely free (even on our month to month plans).

Get All The Details Here

Twenty Over Ten Showcase

"The Twenty Over Ten website continues to deliver results, both in activity, and more recently in client acquisition."

Josh Null - Gulf Coast Financial Advisors

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