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By Ryan Russell Outreach

Comparing Website Providers for Financial Advisors 2017

12 minute read
Comparing Website Providers for Financial Advisors 2017 Featured Image

Features at a Glance

Twenty Over TenTwenty Over Ten FMGFMG Suite AWAdvisor Websites LaunchpadAdvisor Launchpad
Monthly Cost $59 $169 – $329 $35 – $185 $59 – $129
Access to a designer ✓ $ $ $
Customizable design ✓ $ $ $
Responsive themes ✓ ✓ ✓ ✓
Free SSL Certificates ✓
Unlimited pages ✓ ✓
Unlimited landing pages ✓ $
Unlimited file storage ✓
Compliance Archiving ✓ ✓ ✓ ✓
Lead Generation Forms ✓ ✓ ✓ ✓
Blogging ✓ ✓ ✓ $
Live Chat with Compliance ✓
Analytics ✓ ✓ ✓ ✓
Support ✓ ✓ ✓ ✓
Trial Period 14 days  – 14 days  –
✓ = included // $ = additional cost

The Full Review

Below is a more detailed review of the fees and services offered by each of the aforementioned companies. All information is taken directly from each company’s website. For the most up-to-date information, please visit each company online to learn more.

Note: All prices listed as of August 21, 2017

Twenty Over Ten

FMG Suite

Advisor Websites

Advisor Launchpad

What to Know (What’s Unique)

With the recent launch of our second version (v2), Twenty Over Ten has taken the title for the most comprehensive website management and blogging tool for financial advisors. And now, they are also the most secure. All clients on v2 can add SSL certificates to their sites automatically, with no additional cost which increases security for website visitors and boosts SEO. With a single monthly price, all advisors have the ability to manage their entire online marketing campaign and tailor their website design and content to add unlimited landing pages, lead generation forms, and all content is easy to update with an intuitive inline editor.

Perhaps the most important feature though, is Twenty Over Ten’s support team and the fact that all clients (whether they build themselves or leverage the Twenty Over Ten team to build a website for them) can speak to a designer to help them communicate what makes them unique.

Explore all of the features

Monthly Price & What’s Included

$75/month – $59/mo Annually

No contracts on month-to-month and special pricing available for advisors who are part of our preferred partners, networks, and Broker Dealers.

What’s Included:

  • Access to a designer (with setup)
  • Responsive frameworks (fully customizable)
  • Unlimited pages
  • Unlimited landing pages
  • Unlimited file storage
  • Automatic Compliance Archiving
  • Free SSL Certificate
  • Unlimited Forms
  • Unlimited blogging capabilities

  • In-app messaging with compliance (if advisors are affiliated with a Broker Dealer)
  • 10,000+ Analytics (provided by google)
  • Unlimited Support: tickets, email support, access to knowledge base Articles
  • Free 14 day trial period
  • No commitment, cancel anytime

Getting Setup

Twenty Over Ten offers you the opportunity to build it yourself at no cost, or leverage one of their award-winning designers to do the heavy lifting and create a website for you.

Do It Yourself

NO setup fee + Free 20-min consultation.

Pick a theme & customize
Start with one of our hand-crafted themes built by award-winning designers that you can easily personalize to match your unique brand.

Seamlessly add content
Craft your content directly from within your website using our all-new inline editor.

Review & Publish
Publish to your own domains in one click while your website is archived automatically for you.

Let Us Do the Work

$900 one-time setup fee.

Talk with one of our expert designers to determine your business goals and objectives to outline your website needs.

Design & Review
After recieving an initial website design, you will have two additional rounds of design and review.

Launch & Training
We will handle launching your new website and training you or your team on how to manage your content and make future updates.

Additional Services

Twenty Over Ten offers a variety of additional services to help advisors create a strong brand, an engagin website,  and powerful social media presence. This include various copywriting services, social media services, and logo design.

Learn More


What To Know (What’s Unique)

FMG Suites is perhaps the largest player currently in the market. They offer a suite of tools for online marketing (including email and video), but this of course can be pricey (upwards of $200/mo in addition to the setup fees). They come equipped with preloaded content, which can be a benefit for some advisors, but beware that content farming is bad for SEO and that content is available to all other advisors on the platform. Advisors have the ability to customize their site (at least to a minimal degree) but it comes with a price. Prepare to pay a big fee for something custom.

Monthly Price & What’s Included

$169 /month

STANDOUT™ – Get a beautiful website preloaded with award winning content and some tools to drive traffic back to your marketing hub.

What’s Included:

  • Responsive Website Templates
  • Curated Content
  • Blog & Event Builders
  • Custom Email Builder
  • Social Post Scheduler
  • Automated Marketing Campaigns
  • Support

$239 /month

CONNECT™ – In addition to a great website, add marketing campaigns that turn your clients into raving fans.

What’s Included:

  • Everything in the STANDOUT package, plus:
  • CRM Integration
  • Handy Email Library

$329 /month

ATTRACT™ – Take your website and campaigns a step further with lead generation tools that draw in new prospects and grow your business.

What’s Included

  • Everything in the CONNECT package, plus:
  • Page Gating
  • Ebook & Quiz Section
  • Presentations

Getting Setup

Express: $300 setup fee

Choose from one of six themes.

Concierge: $900 setup fee

Work with a Website Specialist to customize your homepage.

Exclusive: $1,950 setup fee

Access 24 limited edition designs and work with a designer.

Additional Services

FMG Suite offers a variety of copywriting services to help advisors develop copy for their website. There are also a bundle of additional non-website related services available as well, such as presentations.

Learn More


What to Know (What’s Unique)

As the oldest player in the market, Advisor Websites serves a broad range of financial advisors. While they offer a low price-point for their base StartUp package, keep in mind customization and compliance archiving is not included here. While Advisor Websites come with preloaded content (excluding the StartUp package), beware that content farming is bad for SEO and that content is available to all other advisors on the platform.

Furthermore, landing pages come with an additional cost of $9/mo. Adding integrations also comes with a price, clocking in at $25/mo. White-labeling your website also comes with a $300 one-time fee. As you can see, the cost can rack up quickly for a lot of core features you may want to have a truly unique presence online.

Learn more

Monthly Price & What’s Included

$35 /month Annually – $29/mo


What’s Included:

  • Responsive Templates
  • Blogging
  • Support: Tickets and access to knowledge base Articles

$95 /month Annually – $79/mo


What’s Included:

  • Everything in the StartUp package, plus:
  • Compliance Archiving
  • Lead Manager
  • Content Library
  • Phone Support

$185 /month Annually – $149/mo


What’s Included:

  • Everything in the Traction package, plus:
  • Content Scheduling
  • Integrations

Getting Setup

StartUP: No onboarding fees

Users create sites by themselves

Traction: $1,200 onboarding fee

Get started call, 2 coaching calls, no 1:1 training session

Expansion: $2,000 onboarding fee

Get started call, 3 coaching calls, one 1:1 training session

Additional Services

It is unclear if Advisor Websites offers additional services to enhance your website.

compare-launchpad-logoAdvisor Launchpad

What to Know (What’s Unique)

Advisor Launchpad is a Smarsh company (Smarsh is primarily known for the compliance archiving of emails and social media). Their website extension offers some standard website packages. The more costly packages offer some basic functionality, such as blogging, which is necessary for many advisors who are trying to connect with potential clients and create dynamic content. So be aware that the basic Atlas package might not include some of the basic features other platforms offer.

Monthly Price & What’s Included

$59 /month

Atlas – Start Simple

What’s Included:

  • Basic Themes
  • Content Library

$79 /month

Delta – Content Integration

What’s Included:

  • Premiere Themes
  • Content Library
  • Blog Platform
  • Email and Social Sharing

$129 /month

Titan – Tailored for Your Voice

What’s Included:

  • Mix & Match Themes
  • Full Content Library
  • Blog Platform
  • Email and Social Sharing
  • Local Search

Getting Setup

Express: $300 setup fee

Choose from one of twelve themes.

Concierge: $900 setup fee

Work with a Website Specialist to customize your homepage.

Exclusive: $1,950 setup fee

Access 24 limited themes and work with a web designer.

Additional Services

Advisor Launchpad offers design copywriting services, SEO, and PPC advertising.

Learn more

Need Help Boosting Your Brand, But Don’t Know Where to Start?

We are offering access to our content for advisors to use via Lead Pilot for 7-days completely free (even on our month to month plans).

Get All The Details Here

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