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By Blair Kelly Company

April Showers Bring Brand New Content (April Edition)

4 minute read
April Showers Bring Brand New Content (April Edition) Featured Image

April is here, and spring is in the air! 🌸 From teaching children financial literacy to tax planning and more, we’re excited for you to check out this month’s brand-new content!

April Lead Pilot content

What’s New in Lead Pilot and Content Assist This Month? Let’s Explore:

Editorial Content

Here is a roundup of all the titles we’ve added this month:

  • It’s Financial Literacy Month: Brush Up on Your Financial Skills
  • Teaching Children Financial Literacy
  • Think ESG investing this Earth Day
  • Four of the Worst Celebrity Investments
  • What Is Systemic Risk?
  • The Triple Tax Benefits of HSAs
  • Why You Should Plan Taxes 2 Years at a Time
  • What to Do When Your Income Reaches 7 Figures
  • April is National Volunteer Month

Teaching financial literacy to your children

What’s New In Lead Pilot?

Automated Drip Campaigns (and How to Edit Them for Higher Engagement!)

High-net-worth clients and prospects have complex financial concerns. With an emphasis on those who are still in their prime earning years, this campaign addresses these concerns through engaging and informative emails.

TIPS To Get More Engagement With This Campaign:

  • Personalize your posts to best reach the niche
  • Ask questions and use engaging headlines to generate conversation on your posts
  • Remember to interact with commenters, especially where you encourage engagement within the post. For example, when sharing an article, ask members of your firm to get the ball rolling by commenting on the post

HNW/UHNW campaign

Canadian Content

  • What Parts of the Canadian Economy Are Most (and Least) Impacted By Inflation?
  • Hidden Healthcare Costs for Canadian Retirees (and How to Prepare)

Canadian content

Where To Find the New Content

For individual content pieces [editorial, infographics and videos]:

  1. Login to your Lead Pilot account
  2. Click on the “Content” tab at the top of the dashboard to be taken to the library
  3. All the most recently added pieces will appear right at the top of the library

For multi-channel drip campaigns:

  1. Login to your Lead Pilot account
  2. Click on the “Campaigns” tab at the top of the dashboard to be taken to the library
  3. Click the purple “Create Campaign” button in the upper right-hand corner
  4. Choose “Curated Campaigns” in the pop-up
  5. The two most recently added campaigns will be at the top of the page

If you’re a current Twenty Over Ten customer, you already have access to this service adding Content Assist to your site is easy.

Once logged into your Twenty Over Ten dashboard:

  1. Visit Manage Posts
  2. Add New
  3. Content Assist.
  4. If you are a current customer and need help unlocking Content Assist on your site, check out this step-by-step guide.

Be sure to check back next month – we’ll fill you in on even more exciting updates and new content drops.

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About the author

Blair Kelly

Blair is a marketing manager at FMG and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.

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