Why Should You Use Popups On Your Advisor Website In The First Place?
You might think that popups serve no purpose and are generally just an annoyance for your site visitors. Think again! Popups are proven to increase conversion rates, generate more leads, and help grow your email list. If you haven’t incorporated popups on your advisor website, you’re missing out! If you’re looking to grow and enhance your advisory firm’s website to help boost conversion rates and increase your subscribers, then popups may be just thing for you.
But First … Let’s Look At Some Popup Statistics
According to research from Sumo from analyzing 2 billion popups:
- The top 10% highest-performing pop-ups averaged a 9.28% conversion rate
- The average conversion rate for all pop-ups is 3.09%
So, let’s put these statistics into perspective – if you get even 150 visitors per day to your site you’d have 418 signups in a month. In other words, popups are not dead!
5 Most Common Types of Popups To Utilize On Your Advisor Website
1. Timed Popups
TCM Wealth Advisors effectively utilizes a timed popup on their website. The popup below appears after being on their site for about 30 seconds. Many popup services allow you to set a timer to pick when a popup will show up on your website so you can choose when site viewers see the popup based on how long they have been on your site for. The beauty of a timed popup is it only appears to people who are on your site for a predetermined amount of time.
2. Scroll Popups
A scroll popup like the one below from Braun-Bostich & Associates’s website is displayed only after visitors have begun to scroll on your page. Braun-Bostich & Associates uses a scroll popup to encourage site visitors to subscribe to their weekend reading. The benefits of a scroll popup are that it is only shown to visitors who have an obvious interest in your page. As a result, this makes scroll popups more targeted compared to other types of popups.
3. Entry/Welcome Mat Popups
Entry or welcome mat popups appear to a site visitor as soon as your website page loads. This form on popup usually prevents the viewer from seeing the page until they’ve clicked through the popup. Thus, really encouraging your visitors to engage with you before being able to view anything else on your site.
SA Piggush Financial Consultants’ popup for their “Free Retirement Guide” pops up right away when you reach their site’s homepage which attracts the attention of the viewer from the beginning. The popup then leads the viewer to where they can download their free ebook. The allure of entry/welcome mat popups is that it’s the first thing that your viewer sees so it has the power to make a big impact and as a result influence their decision as to whether or not they want to act.
4. Exit Popups
An exit popup is one that appears when a site visitor attempts to leave your site in hopes that you can convince them to stay. Exit popups track the movement of your user’s mouse cursor on the page and the popup is triggered immediately after the cursor leaves the active area or content area. Utilizing an exit popup on your site is very helpful in order to keep your visitor engaged and avoid lost leads. Exit popups give you the opportunity to entice your site visitor with one last message before they’re gone!
5. Bar Popups
Bar popups are great because they are subtle when they appear! They allow your site visitors to still see what’s on your page without having the popup distract them or prevent them from continuing to read the content on your website. In the example below, The Advisor Coach utilizes a bar popup on their homepage to market their newsletter. The “Send Them To Me” yellow call-to-action (CTA) draws the viewers attention immediately and encourages them to take action.
We hope that this has been helpful and that you can walk away from this knowing that popups are indeed not dead after all. Popups are a great feature to incorporate on your advisor website if you’re looking for another way to catch the attention of your site visitors! If you aren’t utilizing popups on your advisory site, what are you waiting for?!