Webinar Replay: The 5 Second Test: Measuring Your Site’s Performance

What do all good websites have in common? They pass the 5 second test.

The truth is, you only have a few seconds to capture a visitor’s attention and communicate a message with them. This usability test can help determine the success of your website design and how memorable your marketing messages are. Join Twenty Over Ten CMO Samantha Russell in this webinar replay to learn how to assess your own site! And if you don’t have time to watch the whole thing, check out the slide deck here.

Timestamps of The 5 Second Test: Measuring Your Site’s Performance

0:00 – Introduction of the topic

3:26 – Introduction of host, Twenty Over Ten CMO Samantha Russell and overview of Twenty Over Ten’s services 

4:19 – Housekeeping

4:30 – Agenda and overview

5:47 – Preliminary polls: What does a “well-designed” homepage mean? What is one thing that frustrates you about your current homepage? When was the last time you made an update to your homepage?

8:00 – Statistics on website first impressions, why the first 5 seconds is crucial

11:32 – What is the 5 second test? And how to conduct it

14:02 – Usability Hub example

16:04 – What pages to test, how to test, and how to determine success

17:30 – Examples – websites that pass the 5 second test with flying colors, and closely examine which components of their homepage and website are spot-on, and what areas (if any) we would suggest tweaking for better results

32:40 – Twenty Over Ten‘s standard formula for website success

33:30 – How to use imagery, pages, and logos for a great first impression

37:20 – How to make easy website tweaks for usability tests, overview of Twenty Over Ten CMS Platform

40:43 – Example of testing website changes

42:05 – Questions and how to connect with Samantha Russell and Twenty Over Ten

Want a free 5 second test? Email us at marketing@twentyoverten and we’d be happy to help!

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