What do all good websites have in common? They pass the 5 second test.
The truth is, you only have a few seconds to capture a visitor’s attention and communicate a message with them. This usability test can help determine the success of your website design and how memorable your marketing messages are. Join Twenty Over Ten CMO Samantha Russell in this webinar replay to learn how to assess your own site! And if you don’t have time to watch the whole thing, check out the slide deck here.
Timestamps of The 5 Second Test: Measuring Your Site’s Performance
0:00 – Introduction of the topic
4:19 – Housekeeping
4:30 – Agenda and overview
5:47 – Preliminary polls: What does a “well-designed” homepage mean? What is one thing that frustrates you about your current homepage? When was the last time you made an update to your homepage?
8:00 – Statistics on website first impressions, why the first 5 seconds is crucial
11:32 – What is the 5 second test? And how to conduct it
14:02 – Usability Hub example
16:04 – What pages to test, how to test, and how to determine success
17:30 – Examples – websites that pass the 5 second test with flying colors, and closely examine which components of their homepage and website are spot-on, and what areas (if any) we would suggest tweaking for better results
32:40 – Twenty Over Ten‘s standard formula for website success
33:30 – How to use imagery, pages, and logos for a great first impression
37:20 – How to make easy website tweaks for usability tests, overview of Twenty Over Ten CMS Platform
40:43 – Example of testing website changes
Want a free 5 second test? Email us at marketing@twentyoverten and we’d be happy to help!
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