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By Blair Kelly Webinars

Webinar Replay: SEO: Best Practices for Financial Advisors in 2019 and beyond

4 minute read
Webinar Replay: SEO: Best Practices for Financial Advisors in 2019 and beyond Featured Image

By now, we all know how important SEO (search engine optimization) is to your advisor site so that your company can excel at lead generation and gain more potential clients. This day and age, a strong website is not an option, but rather a necessity!

In this webinar, Samantha Russell and Amanda Larson of  Twenty Over Ten discuss the best SEO practices for financial advisors, such as, using Google Search Console, controlling and optimizing your site’s SEO with our built-in tools, planning, tracking and analyzing ROI (return on investment) and other tactics! They will introduce you to ways to drive more 🚙 to your website, which in turn, can gain more potential leads for your firm. Click below to watch the replay, keep scrolling to view the slides or you can download the slides here.

timestamps of content offered in the webinar

0:00 – Webinar overview and introduction of presenters Samantha Russell and Amanda Larson

6:52 – Preliminary audience polls 

10:45 – Presentation agenda

11:43 – SERP (Search Engines Results Page) Introduction

16:26 – On-Page vs. Off-Page factors

16:50 – Detail about on-page factors

20:09 – Discussion about off-page factors 

21:30 – Review of Google Search Console

24:34 – Reading your Google Search Console analytics. A review of the difference between clicks, impressions, CTR (click-through-rate), and average position.

36:00 – Best practices for optimizing your website’s title tags

38:18 – How to edit your title tags in the Twenty Over Ten platform

39:50 – Tips for creating accessible, SEO-friendly URLs

40:43 – How to customize page URL slugs in the Twenty Over Ten platform

41:41 – Best practices for optimizing your website’s meta descriptions

44:43 – How to add metadata to your webpages in the Twenty Over Ten platform

47:27 – Importance of header tags and best practices for optimizing

49:58 – How to apply header tag styles in the Twenty Over Ten platform

51:11 – Importance of internal and anchor links and best practices

55:00 – Using Google Search Console to see top external links, internal links, and top linking sites

58:05 – Google’s local 3-pack: what is it, why it’s important, and how to show up the local 3-pack

59:41 – How to optimize your Google My Business listing

1:01:13 – Importance of NAP (name, address, phone) data and top recommendations

1:02:28 – Google Reviews

1:05:21 – How to get additional SEO help

1:06:46 – Q&A

1:07:10 – 🎉 Exciting announcement! Preview of Twenty Over Ten’s Market Assist

1:14:14 – Using Content Assist for help with blogging

 We Make SEO Simple

Twenty Over Ten’s built-in SEO tools can help any novice begin to rank locally in search engines like Google. But if you’re still stumped, our team of experts is here to help! Our SEO Setup Package delivers maximum impact by completing the most important SEO tasks in regards to how your website is setup and registered with Google.

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