By now, we all know how important SEO (search engine optimization) is to your advisor site so that your company can excel at lead generation and gain more potential clients. This day and age, a strong website is not an option, but rather a necessity!
In this webinar, Samantha Russell and Amanda Larson of Twenty Over Ten discuss the best SEO practices for financial advisors, such as, using Google Search Console, controlling and optimizing your site’s SEO with our built-in tools, planning, tracking and analyzing ROI (return on investment) and other tactics! They will introduce you to ways to drive more 🚙 to your website, which in turn, can gain more potential leads for your firm. Click below to watch the replay, keep scrolling to view the slides or you can download the slides here.
timestamps of content offered in the webinar
6:52 – Preliminary audience polls
10:45 – Presentation agenda
11:43 – SERP (Search Engines Results Page) Introduction
16:26 – On-Page vs. Off-Page factors
16:50 – Detail about on-page factors
20:09 – Discussion about off-page factors
21:30 – Review of Google Search Console
24:34 – Reading your Google Search Console analytics. A review of the difference between clicks, impressions, CTR (click-through-rate), and average position.
39:50 – Tips for creating accessible, SEO-friendly URLs
51:11 – Importance of internal and anchor links and best practices
55:00 – Using Google Search Console to see top external links, internal links, and top linking sites
58:05 – Google’s local 3-pack: what is it, why it’s important, and how to show up the local 3-pack
1:01:13 – Importance of NAP (name, address, phone) data and top recommendations
1:02:28 – Google Reviews
1:05:21 – How to get additional SEO help
1:06:46 – Q&A
1:07:10 – 🎉 Exciting announcement! Preview of Twenty Over Ten’s Market Assist
We Make SEO Simple
Twenty Over Ten’s built-in SEO tools can help any novice begin to rank locally in search engines like Google. But if you’re still stumped, our team of experts is here to help! Our SEO Setup Package delivers maximum impact by completing the most important SEO tasks in regards to how your website is setup and registered with Google.