By now, we all know how important SEO (search engine optimization) is to your advisor site so that your company can excel at lead generation and gain more potential clients. This day and age, a strong website is not an option, but rather a necessity!
In this webinar, Samantha Russell and Amanda Larson of Twenty Over Ten discuss the best SEO practices for financial advisors, such as, using Google Search Console, controlling and optimizing your site’s SEO with our built-in tools, planning, tracking and analyzing ROI (return on investment) and other tactics! They will introduce you to ways to drive more 🚙 to your website, which in turn, can gain more potential leads for your firm. Click below to watch the replay, keep scrolling to view the slides or you can download the slides here.
timestamps of content offered in the webinar
0:00 – Webinar overview and introduction of presenters Samantha Russell and Amanda Larson
6:52 – Preliminary audience polls
10:45 – Presentation agenda
11:43 – SERP (Search Engines Results Page) Introduction
16:26 – On-Page vs. Off-Page factors
16:50 – Detail about on-page factors
20:09 – Discussion about off-page factors
21:30 – Review of Google Search Console
24:34 – Reading your Google Search Console analytics. A review of the difference between clicks, impressions, CTR (click-through-rate), and average position.
36:00 – Best practices for optimizing your website’s title tags
38:18 – How to edit your title tags in the Twenty Over Ten platform
39:50 – Tips for creating accessible, SEO-friendly URLs
40:43 – How to customize page URL slugs in the Twenty Over Ten platform
41:41 – Best practices for optimizing your website’s meta descriptions
44:43 – How to add metadata to your webpages in the Twenty Over Ten platform
47:27 – Importance of header tags and best practices for optimizing
49:58 – How to apply header tag styles in the Twenty Over Ten platform
51:11 – Importance of internal and anchor links and best practices
55:00 – Using Google Search Console to see top external links, internal links, and top linking sites
58:05 – Google’s local 3-pack: what is it, why it’s important, and how to show up the local 3-pack
59:41 – How to optimize your Google My Business listing
1:01:13 – Importance of NAP (name, address, phone) data and top recommendations
1:02:28 – Google Reviews
1:05:21 – How to get additional SEO help
1:06:46 – Q&A
1:07:10 – 🎉 Exciting announcement! Preview of Twenty Over Ten’s Market Assist
1:14:14 – Using Content Assist for help with blogging
We Make SEO Simple
Twenty Over Ten’s built-in SEO tools can help any novice begin to rank locally in search engines like Google. But if you’re still stumped, our team of experts is here to help! Our SEO Setup Package delivers maximum impact by completing the most important SEO tasks in regards to how your website is setup and registered with Google.
